EU and Czech legislators know how to make Christmas more pleasant for e-shoppers. At this time last year, instead of finding gifts, you had to deal with the cookie bar, this year you will have to implement new obligations arising from the so-call “button novels” , which was publish in Collections on 12/6/2022. In this article, we will show you who and what the changes will affect, and how to implement them if necessary.
Which e-shops are affect by the changes?
Let’s make it clear at the outset, so you know if you are not stressing unnecessarily.
The amendment will only apply to e-shops with swen whatsapp number data in the B2C segment, with the exception of sellers of perishable consumer goods . So if you operate in the B2B market or offer food or flowers, you are obligat. And you can read the rest of the article just out of curiosity.
The rest of you will be smarter. Don’t risk a fine of up to 50 million crowns.
So let’s get to it.
What will the new obligations affect?
Almost the entire customer purchase process undergoes minor or major modifications. For the sake of clarity, we will present the mos nges to you chro what kind of people am I looking for on my team? nologically , according to how a person who considers (and eventually makes) an order in your e-shop will encounter them.
1. Prices
Perhaps each of us is first interest in the price of the product under consideration . This is also confirm by the current study of the marketing agency Oneup resource data web , from which the article on the portal The Web Writer Spotlight is bas.
That’s why we instinctively rejoice when a product is currently on sale and we see how much it has become cheaper. But it was often more of a discount, just for the sake of it , because the stat amount was not calculat from the one that prec it, but from the recommend or historically highest price for which the given e-shop has ever sold it. The real discount was completely different. And the button amendment will put an end to that.
One-time discounts
You will now have to follow the so-call 30-day discount window . The discount is always calculat from the lowest price at which you sold the product in the previous 30 days.