TikTok has become a go-to platform for brands looking to improve their branding and marketing performance. The social network, which has surpassed one billion users, offers a space where brands and creators can harness their creativity to build deep connections with their audience. In particular, the app offers a particularly powerful algorithm, which presents ultra-personalized content to the audience, chosen according to their preferences on the platform.
Why is SEO on TikTok crucial
TikTok is no longer just an entertainment vietnam telegrahttps://dbtodata.com/vietnam-telegramm data network. The app’s search function is proving particularly popular, to the point that it is sometimes called the “Google of GenZ.” In July 2023, Google Vice President Prabhakar Raghavan himself stated that 40% of young users d to turn to TikTok or Instagram rather than Google when looking for a place to eat lunch. A study conducted by Adobe in January 2024 also revealed that 2 in 5 users use TikTok as a search engine. This trend is particularly pronounced among millennials and Zoomers.
Thus, understanding the mechanisms of the algorithm becomes a major challenge for brands wishing to exploit the platform. Although referencing on it has not yet revealed all its secrets, certain elements have been disclosed by the platform or identified by professionals.
Best practices to improve your SEO on TikTok
1. TikTok SEO: Subscriber count has no impact
TikTok’s algorithm prioritizes quality content, regardless why does your company need a blog? of the creator’s profile. For example, in the For You feed, a creator’s follower count and video performance have no impact on whether their content is featured. The algorithm works in several steps:
The video is being shown to a small number of users to test its initial appeal
The algorithm evaluates the relevance of content based on the line data user’s interests and previous interactions with similar content.
If the video performs well, it is shown to a wider audience. Performance indicators include engagement rate, average watch time, and number of replays.
The video continues to be shown to a wider audience if it maintains high performance, increasing its chances of going viral.
This algorithmic principle was even taken up by Instagram during the year 2024 in order to favor the performance of smaller accounts.2. 5 tips to optimize your SEO on TikTok
To improve your visibility on TikTok, you can optimize your SEO on the platform by adopting the following best practices:Keyword Selection: To boost your presence in search results, incorporate relevant keywords into your titles and descriptions. Use tools like Google Keyword Planner or the TikTok Creative Center to identify your most searched keywords.
Use relevant hashtags: Hashtags increase the visibility of your content
Combine popular and specific hashtags to align your content with what your audience is searching for. Again, explore the Creative Center to identify current trends.
Account Setup: Optimize your account settings to improve your reach. Settings like language, country, and device type influence the visibility of your videos. Also, use the video pinning option and playlists to structure your profile and increase your credibility.
Popular Audio Choices: Audio plays a pivotal role in the appeal of your videos. Use trending sounds to increase your reach and rank in the dedicated tab.
Audience engagement: Interaction with your audience is probably the key element of TikTok’s algorithm. To encourage interaction, ask questions, respond to comments, or use interactive formats like duets.
Additionally, remember to continually evaluate your performance to adjust your strategy. Regular monitoring will allow you to optimize your content and maximize your success on TikTok. To do this, you can use TikTok’s internal tool or opt for a social media analytics solution.