Ishishini lakho linokufezekisa njani ubukho obubalaseleyo kwi-intanethi kwimeko yedijithali yanamhlanje? Impendulo ilele ekudityanisweni okunamandla kwe-SEO kunye noyilo lwewebhu. Ezi zinto zimbini zibalulekileyo I-SEO kunye noYilo lweWebhu zibumba amava omsebenzisi kwaye zibalulekile ekumiseleni impumelelo yewebhusayithi kumanqanaba enjini yokukhangela. Xa iwebhusayithi yenzelwe i-SEO engqondweni kwasekuqaleni, ayikhangeli kuphela kodwa iphinda ithande kwaye igcine iindwendwe, iqinisekisa ukusebenza kakuhle kunye nokubandakanyeka komsebenzisi.
Ukuqonda ubudlelwane obubalulekileyo phakathi kwe-
SEO kunye noyilo lwewebhu kubalulekile kulo naliphi na ishishini elizama ukuseka ubukho obuqinileyo kwi-intanethi. I-SEO imalunga ngaphezu kwamagama angundoqo; imalunga nokwenza iwebhusayithi efikelelekayo I-SEO kunye noYilo lweWebhukwaye enobuhlobo kubo bobabini abasebenzisi kunye neenjini zokukhangela. Ukudibanisa imigaqo ye-SEO ukusuka kumanqanaba okuqala oyilo lwewebhu kunokuphucula kakhulu ukubonakala kwendawo, ukusebenzisana komsebenzisi, kwaye ekugqibeleni, amazinga okuguqulwa kwayo.
Kule bhlog, siza kuphonononga ukuba kutheni ukudibanisa izicwangciso ze-SEO kunye neendlela eziluqilima zoyilo lwewebhu kubalulekile ekuphuhliseni amava edijithali angenamthungo angaqhubeli nje itrafikhi kodwa abandakanye ngempumelelo kwaye aguqule iindwendwe. Makhe sijonge nzulu malunga nokuba ukutshata kwezi zifundo zimbini kunokukhokelela njani ekukhuleni okukhulu kweshishini kunye nendawo eyoyikisayo ye-intanethi.
Ukudibana kwe-SEO kunye noYilo lweWebhu
Ukuchaza i-SEO kunye noYilo lweWebhu
I-Engine Engine Optimization (SEO) kunye noyilo lwewebhu zizinto ezimbini ezibalulekileyo ezidlala indima ebalulekileyo ekusebenzeni kunye nokubonakala kwewebhusayithi. I-SEO ibandakanya ukulungiswa kwewebhusayithi ukunyusa ukubonakala kwayo kunye nokuhlelwa kumaphepha eenjini zokukhangela (i-SERPs) ngokusebenzisa ubuchule obunjengokuhlanganiswa kwegama elingundoqo, ukwakhiwa kwekhonkco lomgangatho, kunye nokulungiswa komxholo. Kwelinye icala, uyilo lwewebhu lujolise kubume idatha yaphesheya bobuhle kunye nokusebenza okusebenziseka lula kwewebhusayithi, eqinisekisa ukuba abatyeleli banamava angenamthungo kunye nokuzibandakanya ngelixa uzulazula kwisiza.
Igalelo lokuSebenza kweWebhusayithi kunye nokubonakala
I-SEO kunye noyilo lwewebhu lunegalelo elikhulu ekusebenzeni ngokubanzi kunye nokubonakala kwewebhusayithi:
I-SEO: Yandisa ukufunyanwa kunye nokufikelela ngokulungelelanisa umxholo wesayithi kunye noko abathengi abanokuba bafuna ukukukhangela, okwenza kube lula kwiinjini zokukhangela ukukhasa, isalathisi, kunye nokubeka indawo ngokufanelekileyo.
Uyilo lweWebhu: Ichaphazela amava omsebenzisi (i-UX) ngokuqinisekisa ukuba iwebhusayithi inembile, iyathandeka, kwaye iyaphendula kuzo zonke izixhobo. Ngoko ke,ezingagcini nje ngokugcina iindwendwe kodwa zichaphazela ngokufanelekileyo iziphumo ze-SEO njengoko iinjini zokukhangela zithanda iiwebhusayithi ezibonelela ngamava alungileyo omsebenzisi.
Uyilo lweWebhu oluLungelelekileyo lwe-SEO:
Isiseko soBukho kwi-Intanethi
Ukudala i-SEO-friendly design web ayikona nje ukwenza indawo ibonakale ilungile; imalunga nokudibanisa imiba ye-SEO yobugcisa kwinkqubo yoyilo, eyimfuneko ekwakheni ubukho obuqinileyo be-intanethi top 8 software lonke ishishini kufuneka lisebenzise obukwaziyo ukukhuphisana kwindawo yentengiso yedijithali exineneyo yanamhlanje. Uyilo lwewebhusayithi olulungele i-SEO luqwalasela izinto ezininzi:
Uyilo oluphendulayo:
Iqinisekisa ukuba iwebhusayithi iqhuba kakuhle kwizixhobo ezahlukeneyo kunye nobukhulu bescreen, okubalulekileyo njengoko ubuhlobo obuselfowuni yeyona nto ibalulekileyo yokukhangela iinjini ezifana noGoogle.
UkuKhangela kunye noBume beSiza:
Usebenzisa ulwakhiwo olunengqiqo olunganeli nje ukwenza kube lula kubasebenzisi ukuba bafumane ulwazi ngokukhawuleza kodwa luvumela iinjini zokukhangela ukuba ziqonde kwaye zibonise umxholo wesayithi ngokufanelekileyo.
ULungiso lwesantya:
Ijolise ekunciphiseni amaxesha okulayisha kuba iiwebhusayithi ezikhawulezayo zibonelela ngamava angcono omsebenzisi kwaye zithandwa ziinjini zokukhangela.
IKhowudi eFumanekayo kunye neCoci:
Isebenzisa iindlela ezisemgangathweni zeHTML/CSS ukukhuthaza ukufikeleleka kwesiza kunye nokufundeka nge-injini idatha yase-usa yokukhangela i-bots, inceda kwisalathiso esingcono kunye nenqanaba.
Ngokutshata imigaqo ye-SEO kunye neendlela ezisebenzayo zoyilo lwewebhu, amashishini anokwenza iiwebhsayithi ezingatsali nje iindwendwe ezininzi kodwa zibandakanye kwaye ziziguqule kumazinga aphezulu. Le ndlela yobuchule iqinisekisa ukuba zombini iinkalo zisebenza ngokuhambelanayo ukuze kuphuculwe ukubonakala kwe-intanethi kunye nokusebenza kwewebhusayithi, ukubeka isiseko esiluqilima sempumelelo yedijithali.
Uyilo lweWebhu olunobuhlobo lwe-SEO
Indima ye-SEO kuYilo lweWebhu
Ukubonakala kunye nokuFikelela:
Ngokufakela izicwangciso ze-SEO kwinkqubo yoyilo, uyaqinisekisa ukuba iinjini zokukhangela zinokukhasa ngokulula kwaye zibonise iwebhusayithi yakho. Iwebhusayithi eyakhiwe kakuhle enokukhangela okucacileyo inceda iinjini zokukhangela ziqonde umxholo wesayithi yakho kunye nomxholo, obalulekileyo ekubekweni kweziphumo zophando.
Amava oMsebenzisi (UX):
I-SEO ibandakanya ukuphucula amava omsebenzisi, into ethi ii-injini zokukhangela ezifana ne-Google ziqwalasela kakhulu xa ubeka iisayithi. Uyilo oluhle lwe-UX luqinisekisa ukuba iindwendwe zifumana ulwazi olufunayo ngokukhawuleza kwaye zilula, ezikhokelela kwixesha elide lokutyelela kunye namazinga aphantsi okunciphisa, okuchaphazela kakuhle i-SEO rankings.
ULungiselelo lweMobile:
Ngesalathiso seselfowuni-yokuqala, uGoogle usebenzisa ubukhulu becala inguqulelo yeselula yesiqulatho kwisalathiso kunye nenqanaba. Ukudibanisa i-SEO kuyilo lwewebhu kuthetha ukuqinisekisa ukuba indawo iphendula ngokupheleleyo ukuze isebenze ngaphandle komthungo kwizixhobo eziphathwayo, nto leyo eyimfuneko ekuphumezeni umgangatho olungileyo weenjini zokukhangela.