In 2013, B2B social media marketing and B2B search engine marketing also gained importance in the less online-oriented B2B sectors. Get exclusive insights into the upcoming study “B2B Online 2013” by absolit.
The study examined the 45 most online
Active B2B companies in Germany. The study looked at website (worldwide traffic, reputation, structure), social media and web activity as well as B2B search engine marketing.
It is clear that the focus of B2B online marketing varies greatly from industry to industry. This suggests that B2B online strategies are honduras phone number list differentiated, depending on the focus and the goal being pursued.
The pharmaceutical industry as an example of successful B2B social media marketing.
The pharmaceutical industry, with BASF and HEXAL, has set up its B2B online activities very broadly. But here too, differences are apparent for strategic reasons. SEO and B2B social media marketing are of equal importance for BASF. The center of the strategy, however, is the website, which bundles all channels. HEXAL, on the other hand, focuses on search engine optimization (SEO).
It becomes clear that the orientation
also depends on the level 8 content marketing trends to watch in 2025 of awareness. B2B companies such as HEXAL, Vaillant and Hansgrohe primarily want to be found online for company-relevant terms. Krones, John Deere and BASF are the top B2B companies on the social web. The latter in particular have a high level of awareness and the social media channels are used to cultivate their image or for HR purposes.
Central focus or differentiated B2B online strategy? BASF is also ahead in terms of its website. This is not surprising, as global access was also included here. B2B companies that operate worldwide and supply a wide range kuwait data of industries have a large number of accesses.
But here too, it all depends on the strategy: If B2B online marketing is centrally oriented, there is usually only one website (via a main domain) with different languages. This results in far fewer individual pages. BASF, on the other hand, has country domains and therefore a far more complex page structure, but with a uniform design.