Why Content Marketing Is Definitely Necessary for Your Business
In 2025, content marketing remains one of the most effective promotion strategies . Its main goal also remains unchanged – attracting and retaining customers by creating and distributing valuable content for the audience.
At the same time, content marketing itself is actively developing and adapting to changes in customer portugal phone number list preferences and new realities. We analyzed the key trends in its development and selected 10 of the most relevant trends for you.
1. Focus on emotion
Each person is surrounded by a lot of information, so now it is important to create content that not only attracts attention, but also evokes emotions.
First, the emotional component makes people more receptive to information : it is better remembered. Research shows that people tend to remember events that evoke strong emotions in them much more often than dry facts or figures.
Secondly, emotions are capable of creating a sense of closeness – one of the factors in forming a loyal audience. And a strong and deep connection with a brand always has a positive effect on sales.
2. Authenticity
Another trend for 2025 is authentic content . We can now see that the audience is tired of standard approaches: users increasingly value honesty and openness.
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Authentic content stands out from the frist database crowd by offering a unique perspective on a product or service. This attracts attention and generates interest, because everyone wants to see something unique.
The peculiarity of authentic content is that it demonstrates the real life of the company , its values and principles . And, what is important, it is created by real people – users or employees. For example, you can show the audience examples of using the product in real life. Such content helps potential buyers see how the product works in real life and make a decision about buying.
3. Interactivity
Content that users can interact with is a trend that will remain relevant in 2025. There are many options for interactive content, so choose what works best for your audience. It doesn’t have to be something big: you can dilute the so-called “static” content with it.
For example, surveys, tests, mini-games and other similar formats help the audience to have fun and learn something new at the same time, and businesses to increase their reach and get feedback. Interactive content is also something that people want to share, and this works great for brand recognition .
4. Short videos
Short videos dominate social networks and various platforms – memorable and dynamic . Users are not always ready to spend their time on “long” forms of content, and short videos make it possible to quickly convey the main point. The content can be anything – from customer reviews of the product to entertaining videos.
On Clerk, you can add videos directly to your company blog posts. And if you still don’t have your own blog, we recommend fixing the situation as soon as possible. We talked about how to launch content marketing from scratch here .
5. Content for restricted communities
Many brands are gradually shifting their focus from reach to engagement in 2025. The idea is to build a strong community : you don’t necessarily need millions of views, but a strong connection with your audience is what matters.
The content created for such communities must be exclusive, and when creating it, the interests and needs of a narrow audience must be taken into account. Thanks to this approach, it is possible to form a sense of involvement in the company among clients , and this helps to build long-term relationships.
6. Newsjacking
The essence of the trend is to use news and notable events to promote services or products. How does it work? You choose a resonant news item ( and it does not necessarily have to be related to your field ) and play it up in your content, “taking away” a bit of popularity from the news. The reaction is important here : news items quickly lose their relevance.
Posts that play on the news agenda usually get many more reactions than regular posts. Newsjacking should not be overused, but in reasonable quantities it helps to stand out from competitors and attract a new audience.
7. Sincerity
The trend for sincerity in 2025 is not only taking over personal blogs: businesses are also increasingly sharing their failures alongside success stories. Does this really help sell? The experience of many companies shows that it does.
Today, the audience chooses those who do not strive to create an ideal picture, but honestly talk about their mistakes. In this case, the potential client develops a conviction: if the company openly talks about the negative, then all other information is trustworthy.
8. Omnichannel
In 2025, the trend towards omnichannel remains. It involves integrating all possible points of contact with the client : blog, social networks, website, email newsletters and much more. The main goal is to create a seamless customer journey, where the transition between channels is unnoticeable for the client.
Having a company present on different platforms creates a sense of reliability and trust. The customer feels part of a community when they see the brand everywhere they go. Along with this, omnichannel strategies allow you to collect more data on customer behavior and, as a result, create more relevant content.
The integrated approach we use at Clerk involves, among other things, using multiple channels to interact with the audience . This ensures that you will receive clients who are already “warmed up”: they are not only familiar with your brand, but are often ready to buy.