A retail company can rely on different types of software, such as inventory software , payment processing software , and customer service software , to manage various internal aspects of its business. These tools, in conjunction with marketing software, help manage your online store and implement digital marketing strategies, but they will be of little help if you do not know the preferences and behavior of your target audience.
To reach the top of online search results
Companies need to understand where consumers in Mexico search and shop online, the factors that influence their decision to repurchase in the same store, and their perception of online ads, among other key data.
To answer these questions about online consumer needs and purchasing behaviors, Capterra surveyed 470 Mexican consumers in the “Elusive Online Consume oman whatsapp number data 2024” study, which revealed that department store websites and retailer websites are the primary shopping destinations for Mexican consumers.* Read on for a deeper dive into this and other insights from the study.
Key findings
Department store websites (63%) and retail websites or a newly discovered trick to increase conversion on amazon apps (60%) are the main channels for online shopping in Mexico.
Too many sponsored results is the biggest challenge for shoppers when searching online.
Purchase recommendations based on discounts and powder data offers are the most valued by buyers.
Quality (88%) and price (79%) are the main reasons why online consumers repeat purchases from the same brand or online store.
Consumers share opinions and reviews both online and offline.
Department store websites are the main channel for online shopping in Mexico
The online consumer purchasing journey can span multiple channels. For example, a shopper may start researching a product on social media and end up purchasing from a marketplace.