With just a few weeks into the new year, Google has already gifted us with a pretty major update to the way it handles featured snippets. And if you’ve followed our advice to add ‘stay up to date with all Google updates’ to your list of New Year’s resolutions , you probably already know what we’re talking about. (If not, don’t worry, we’ll explain.)
Recap: In 2019, Google Made Some Changes to Featured Snippets
In less than a week, the update has had a significant impact and has obviously been a topic of conversation among marketers and business owners alike. I’ll cover some background on this update, what it’s affected so far, and what you’ll want to keep an eye out for as you continue to oman whatsapp number data monitor your own organic traffic.
Almost a year ago, I published a blog post about SEO in the SERPs and the increasing importance of featured snippets . By this point in 2019, marketers everywhere were already working to secure featured snippets for their own website in order to claim the top spot on the results page, affectionately known as position zero .
For SEO professionals, position zero is basically Everest, as this is where fully optimized URLs were highly visible, ranking above the #1 position in regular search results. For example, here is the featured snippet in position zero for the search, “What is an Android TV box?” Notice how the featured snippet gives the user a complete discover our exclusive Facebook advertising training! answer without having to click through to the page it came from.
Ultimately, Google’s goal with featured snippets at. The top of the SERP is shopping data to privilege the user who is searching. While it may make life more difficult for us as marketers (as featured snippets ostensibly make it unnecessary for the user to click through to the web page. This feature was designed to provide the user with a relevant, concise. And conveniently visible answer.
Current Situation: Google Eliminates Duplicates in Search Results Due to Featured Snippets
Over the past year, URLs that ranked in position zero via. Dfeatured snippets often enjoyed the benefit of appearing twice on the first page of search results. Twice! Some may have even appeared in the very.