If you want to gain a long-term competitive advantage, you need a good content strategy to guide you on your content marketing journey. This sometimes reveals the necessity of small adjustments, other times fundamental steps. As in the case of Gatema IT, where a complete redesign and creation of a new website took place based on the content strategy.
The content strategy decided on the collaboration
So at the beginning there was a thailand whatsapp number data content strategy, within the framework of which we, among other things:
carried out a content audit of the existing website,
analyzed the competition,
selected appropriate content,
they put together a publication plan.
We proposed concrete site improvements, based on which Gatema IT decided to entrust us with the implementation itself .
Quality content across the entire site
The main thing you need to attract customers is content. However, it was almost completely missing from the homepage , which is why this page was our first target. In the next step, we focused on the product subpages , where we worked more with graphic elements a the final steps we are taking to prepare for christmas sales nd text breakdown for easier orientation. Subpages with references and About us also underwent significant changes .
Places for regular publication
A great option to regularly publish new content is the blog section, which we didn’t forget at Gatema IT either. We collaborate on the creation of blog articles, as well resource data as on the management of social networks. They should also be part of functional content marketing.
The new website works to everyone’s satisfaction
By improving the website, adding a blog section and starting regular publication of posts on social networks, it was possible, for example, to increase website traffic and reduce the rate of immediate site abandonment.
Download the case study, where you will find before and after samples, results in numbers, as well as a statement from Gatema IT’s marketing director.