Retail is abuzz with companies trying to carve out a niche in the burgeoning cannabis market. As cannabis becomes more accepted through legalization, the market will continue to boom with new products. Here are the trends affecting cannabis and retail.
Hemp food and retail
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Although hemp foods are not legal everywhere
consumers are definitely interested.
Canadian cannabis consumers who are interested will decide to try new edibles once they are legal.
In US states like Washington germany whatsapp number data and Colorado, consumers can already buy a range of products. This includes high end candies, chocolates, mints and even coffee.
Grizzle.com shared a report from a BDS Analytics user late last year. The report notes, “As smoking becomes less popular, the food market has become the ‘fastest growing and most profitable segment of cannabis.’ According to some estimates, the grocery market is set to grow by $4 miliardy
Non-flower-sales-as-percentage-of-total
Zdroj: BDS Analytics
Brands in this category target a new, underserved consumer base with sleek packaging and a sophisticated offering. According to Moda , food manufacturer Lord Jones is an Instagram star thanks to its sleek packaging. Celebrity collaborations with bands like Sigur Rós from Iceland also help.
“We realized there was a huge opportunity
to normalize cannabis, to elevate the category, to standardize it, to create something that people could rely on. We wanted to how we are going to increase customer lifetime value through synergy reach a Whole Foods shopper or an Equinox member or a Coveteur reader. Nobody talked to that person.” – Rob Rosenheck, Co-Founder, Lord Jones
Food compliance should be a cmo email list top priority for Canadian cannabis sellers. For each edible (or beverage) contained in a children’s package, the product can only contain až 10 mg THC .