That is the factor that allows us as digital marketing specialists – regardless of the area of specialization – to approach a level of knowlge that allows us to consolidate a strategy .
By nuances and characteristics I mean what I call modular optimization, that is, extracting the large segments of nes according to the user or buyer persona . I will use some examples:
Universities
Competition research in universities helps us understand the most relevant variables, or information modules. These include modules on admission profiles, degree accritations, program duration, payment methods, scholarship options, international exchange, curriculum, teaching staff, research centers, comments and reviews from graduates, among others.
Real estate: In the real estate buying and selling segment, there are shareholder database or entities that determine the success of the analysis . We ne to understand the type of project (subsidiz or not), whether they use 360 views, common areas, delivery times, project builder, delivery date, financing method, apartment sizes and floor plans, whether or not it includes parking, etc.
Language centres
This is one of the industries from which we can obtain the most insights when we carry out a competition analysis. In this segment, the greatest nes are relat to whether the courses are endors by official bodies, the duration, whether a newly discover trick to increase conversion on amazon the institutes offer preparation for official exams (TOEFL, IELTs), information on private classes, payment methods, accelerat techniques for learning English, specialis classes for children, for teenagers, for adults or for professionals in a specific area (engineers, lawyers, doctors, programmers).
This information, although it may seem obvious, is not easily identifiable when we start working on a project. All of this comes from experience and work analyzing competitors and their digital properties.
This is the key to digital analysis
Without it it is very difficult to achieve an understanding of fans data what my client nes and what the users who ne that client’s products are looking for.
What else can we learn from a competition analysis?
In addition to the reasons already mention, I think these are good reasons to never overlook a competitive analysis, especially if you are getting involv with an industry for the first time.