A targetologist is a specialist who sets up target advertising in social networks for specific characteristics of the target audience: gender, age, place of residence, hobbies, etc. Surely you have seen advertising blocks on Instagram that literally read your desires? This is target advertising, from the English word “target” – “goal”. The target audience is those people who can be potential buyers of the products promot by such advertising. Currently, this principle is us in mia or banner networks, as well as in contextual advertising.
The essence of the profession of a targetologist
The essence of the profession of a targetologist
The work of a targetologist is important for the entire marketing strategy of the company. Correct and well-thought-out targeting brazil whatsapp number data increases brand awareness and helps to increase sales. The direct responsibility of such a specialist is to clearly define the target audience, attract it to the product and expand the reach.
The targetologist’s activities are aim at promoting advertising campaigns, as well as engagement campaigns and dark posts, which are necessary to expand the audience reach. In addition, he/she analyzes publish advertising posts: analysis of leads, traffic to the product web page, conversion rates.
In order for the advertisement to be
seen by those people who are more likely to buy the product, the targeting specialist must know the characteristics of the consumer. It is important for him to be able to create the correct portrait of the product user, and in accordance with it, adjust the advertising publications.
Information about a how we are going to increase customer lifetime value through synergy potential buyer should be obtain from consumer and competitor analysis, as well as through data exchange between all participants in the by lists marketing chain. Only this approach will allow you to correctly identify the target audience, rather than wasting advertising on a large number of users who may not be interest in the product at all.