The metaverse is rapidly becoming an essential part of digital marketing .
Coca-Cola sold its first collectible NFT (non-fungible token) in 2021, with proces going to benefit the Special Olympics, whose winning online bid amount to $ 575,884 USD , and Coca-Cola is not alone, several other major brands have expand into metaverse platforms, such as Samsung, Nike , Adidas, Gucci , Louis Vuitton, Burberry, and auction house Sotheby’s .
What is metaverse marketing?
( For additional information: learn more about the russia whatsapp number data brands that are embracing the metaverse in the co-founder’s presentation at the Springboard event that took place recently .)
While video games are the most active sector in the metaverse, the most popular activities within this niche are those relat to recreations of social and live events. According to some research , 28% of adults globally are interest in attending virtual music concerts. Fortnite, Roblox , The Sandbox, and Decentraland are all places where people attend wdings, birthdays, graduations, and concerts.
So there are definitely use cases for the metaverse – do you know your audience well enough to know if they are exploring it? If so, then advertising in the Metaverse should definitely be part of your digital marketing strategy.
To understand metaverse marketing, we must first understand the metaverse and know who makes up its audience.
What is the metaverse? It is an extend reality where the physical and digital worlds come together to influence the way people shop, socialize, learn, play, work, and communicate. People are represent by avatars, a digital version of them. According to a survey of companies how we are going to increase customer lifetime value through synergy that have already invest in the metaverse. The majority of their target audiences are Millennials, Gen Z, and males.
How do you market in a digital environment that’s agb directory always on, open to everyone, and fill with user-generat content? According to Dr. Louis B.
Source: Why should we care about Facebook’s pivot to the metaverse?
Rosenberg , a pioneer in augment and virtual reality and artificial intelligence. Marketing in the metaverse nes to be natural , personal , and intuitive . This type of marketing will move away from flat mia like text, images, and video and toward immersive mia. Twhere natural. Lintuitive experiences are embd in the user’s environment. Perhaps advertising will take the form of Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs).