You may be wondering if email marketing trends are still relevant. Do people even read emails anymore?
Well, according to HubSpot research, 4 billion people use email every day , and 37% of brands say they are increasing their email budget. Think about your own habits and those of your colleagues, friends, or family. Are they still reading emails?
So, let’s take a look at the top email marketing trends for 2023.
Now that we’ve established that email is indeed still a valuable marketing tool, what are the trends you should be incorporating into your current email marketing strategy? Customers want to know that companies care about them and their preferences, privacy is an increasingly new zealand whatsapp number data important issue , and people are looking for entertainment. As we know from our own habits, more and more people are using their mobile devices to work, access information, and read their emails. For many small business owners, the cell phone is their office.
Gone are the days of sending identical emails to your entire subscriber list; these days, it’s not even enough to personalize them with the subscriber’s name. Take email personalization to the next level through customer segmentation, tailored content, and cultivating customer trust through consistent engagement with your email messages.
According to Mailchimp , you should treat your email subscribers like VIPs – it’s a privilege to be invited into their inbox, and you should reciprocate by letting them be the final steps we are taking to prepare for christmas sales the first to hear about new products and deals. Customers want more – they want to know you’re thinking about them, even when there aren’t any special offers, like on their birthday. Ongoing interaction makes them feel special and agb directory builds trust. Do you have subscribers with disabilities? By improving their user experience by including accessibility functionality in your email marketing, you show them that you care.
Greater customization
Segmentation and personalization make it possible to send the right content to the right users at the right time, and automation makes this process easier. If you know that your customers check their email after 9 PM, send them personalized messages at that time and they will be more likely to open them and engage with the content.
Leverage data, analytics, automation and artificial intelligence (AI) to hyper-personalize your communications and create highly targeted, tailored experiences for each recipient.