Once you’ve identified potential lead sources, it’s time to invest in the right software to help you track exactly where your leads are coming from. The tool you choose should be able to monitor all of the potential lead sources you’ve specified.
If you are new to lead tracking, it is sms promotional campaign worth investing in extensive software to help you as much as possible. There are also many tools with specific features for lead tracking.
For example, you can assign unique tracking links to all the marketing activities you need to drive traffic to your website, such as email, social media, and online ads. You can then see where your traffic is coming from through Google Analytics. Or jump into the new trend of server-side tracking , a new way to track data that doesn’t rely on third parties like Analytics or HubSpot. With this approach, your user and website data is stored on secure, centralized servers, where it can’t be used by third parties. This will become a necessity as data regulatory controls become stricter.
You can also use call tracking technology. This is done by assigning a unique tracking phone number to each marketing source. When a person calls a number, the call is routed to a call tracking platform, which collects the digital data and ties the call to the caller’s previous activity on the website.
You can also use the lead scoring tool above to see how leads behave on your website. Intelligent routing software like RouteSmart can help keep leads flowing smoothly through your sales funnel.
Website heatmaps are also great for monitoring customer interaction with your website.
Analyze data and take action
However, choosing the right tool and collecting data won’t give you the full benefits of lead tracking. In order identify key performance indicators to generate actionable recommendations, you need to analyze the data you get from the tool.
For example, your lead tracking software might notice that your call-to-action click-through rate has dropped. So to figure out what you can do to change this, you can check your website heatmap.
If you find that a certain section of your website is receiving a lot of attention from potential customers, you can move your CTA there.
You can also use this click data and site heatmap data for effective term management, which can help improve conversion rates. For example, if your CTA on a certain page has a low click-through rate, you can check the heatmaps of other pages to see which CTAs are catching the attention of potential customers. You can eliminate the CTAs that don’t generate results and keep the CTAs that are working.
If you look at all the data from call and UTM tracking, you can also determine which platforms are generating the most leads for you and double down on those.
At Closing
Lead tracking should be kuwait data an integral part of your overall marketing strategy. If used to its full potential, lead tracking can provide many benefits.
But you need to do lead tracking the right way.
You need to determine the right KPIs for your business and identify potential sources of leads. Only then can you identify the right software to track these lead sources. Also, analyze the data obtained from the tool to generate actionable recommendations. Share your lead tracking information with other departments too.
If you follow these tips, you and your business as a whole can increase your chances of conversions. Keep track!
About the Author: Jon is the founder of two successful e-commerce and SaaS businesses. He is passionate about sharing what he has learned from working with business owners through Venture Smarter.