It’s critical to identify the most relevant key performance indicators (KPIs). You can generate a lot of data from your leads. It can be overwhelming. When you identify your KPIs, you can pick out the relevant information that you can use to track your leads effectively.
That said, here are some of the main KPIs sms services that companies should track when monitoring leads:
- Traffic-to-Lead Ratio: Measures how effectively your marketing materials convert traffic into leads.
- MQL to SQL ratio: Marketing qualified leads (MQLs) have interacted with your marketing materials but may not yet be interested in speaking with a sales rep. Sales qualified leads (SQLs) have expressed interest in your offer and want to speak with a sales rep. Knowing this ratio allows you to measure how well your marketing team is moving leads down the sales funnel.
- Time to conversion rate: Measures the time it takes for visitors to complete each stage of the sales funnel. The shorter the time
- Monthly Recurring Revenue per Lead, MQL or SQL: This allows you to understand the quality of your leads, MQLs or SQLs.
Financial metrics are also important KPIs to track. Customer Lifetime Value (CLV) is used to predict the revenue a customer will generate over their lifetime. This allows you to plan your sales and marketing budgets and focus on high-value prospects.
It will help to track the cost of your sales and marketing activities. This can be done by calculating the cost per acquisition formula below.
Tracking everything you should know about lead tracking this metric allows you to predict your ROI. It is crucial to determine the profitability of your marketing campaigns so that you know if your lead tracking and other marketing efforts are effective.
Identify potential lead sources
Let’s look at some potential sources of leads. Organic search traffic is a great place to start. You might think that paid advertising would provide more high-quality leads. However, organic search allows you to target keywords that will bring in highly qualified leads.
In a survey of 30 sales and marketing professionals, 44% said organic search was their best source of lead generation. You can use your organic lead data to more closely match your content to what they’re looking for.
Here are other potential sources of leads:
- Pay Per Click Advertising
- Email Newsletter
- Activity
- Traditional Advertising
- Cold Calling
- Referral Program
While you can track lead sources kuwait data manually, this can be very challenging. Your best option is to use a tool, which we’ll discuss in the next section.
At this stage, you must first identify potential sources of leads. The best way to approach this is to map out the customer journey so that you can identify all of your buyers’ initial potential touchpoints.