Allows you to understand what kind of efforts you need to make in order to gain digital ground compared to your direct and indirect digital competitors.
Most relevant products allows you to understand which products are, transactionally speaking, most relevant to that brand and, in this way, be able to define the relevance of the actions.
Geolocation: By understanding, digitally speaking, the countries where my competitors are strongest, excellent insights can be extracted to understand the difficulty of competing in specific countries.
Web structure
By auditing your competitors’ web structure , you can understand the structuring of their categories, internal linking strategy, types of modules they use within high-impact pages, articulation between the informative content of the blog and transactional URLs, among other variables.
Understanding Ads Investment: One of the most relevant factors nurse database when starting marketing activities is understanding advertising investment on platforms such as Google Ads , in which we can extract data and information related to types of ads they use, sitelinks, titles, descriptions, among other variables.
Definition of real competitors: there is a tendency to list competitors as all those companies that sell the same products as us or our clients. However, the competition analysis allows us to understand 3 major categories.
-> Direct digital competitors: companies
that sell the same or very similar products to us and with a similar digital presence (in terms of traffic, the region where they sell, among others).
-> Indirect digital competitors: companies that sell different what kind of people am I looking for on my team? products, but in the same category. Sometimes, the competitor even sells the same products but in another location or with other characteristics.
-> Direct or indirect non-digital competitors: although it is relevant to list them, they are usually the competitors that are most used in the analysis, which causes some of the biggest problems when analyzing the competition, that is, trying to understand the wrong companies.
-> Definition of digital objectives
although this depends largely on the needs of the business, competitor fans data analysis provides a clear overview of digital demand, types of questions and needs that other companies respond to through their digital platforms.
How to perform digital competence analysis? Follow these steps…
SECOND:
From here you will see a set of resources to carry out 3 major activities.