There are dozens of competitive analysis tools on the market, many of which may be good options depending on your monthly budget, the number of clients, or the type of analysis you intend to run. Below are the most notable ones:
Semrush: This is the platform I use in particular, because it offers a range of interesting options, including the ability to create very good monitoring dashboards. With it, you can do keyword research, backlink analysis, analysis of investment performance in Ads, among other variables.
Ahrefs: I think most SEO specialists
if not all – highlight Ahrefs as their go-to tool for creating link building strategies . It offers the ability to do keyword research, competitor analysis, and website performance analysis.
Moz: Like the other tools mentioned, Moz offers several free options for competitor analysis: Domain Analysis, Link Explorer, Competitive Research.
Screaming Frog: When we talk about crawling websites, Screaming job seekers database Frog is a must. I think it is one of the most cost-effective tools, especially because it allows you to do an X-ray of everything that is happening within your competitors’ websites. My colleague and friend Julián Durango has launched several Screaming Frog courses on SEO Warrior and Youtube, in which you can learn in depth how to use this wonderful tool.
Ryte: I love the power of Ryte
Especially since unlike Screaming Frog, it shows you all the data in dashboards with graphs, comparisons, and numbers. However, it can be overwhelming to understand all the information or take advantage of it if you’re the final steps we are taking to prepare for christmas sales not used to all the website analytics terminology.
SimilarWeb: This is a tool that has grown and improved over the past few years. It provides web traffic analysis, competitor data, keyword analysis, and other relevant metrics to understand the digital strength of a brand, especially its website.
As tastes vary widely, I recommend trying out the free versions and working with them.
And I recommend SEMrush
Because it is the one I have used for customer fans data analysis and management for several years.
What types of industries can I do a competitive analysis for?
I must say that doing digital marketing analysis is one of the exercises I enjoy the most. When it comes to a new project, it is my most valuable resource because it allows me to unravel and understand everything that happens in that new market segment that I want to understand: search volumes, web structures, investment strategies in Google Ads and Meta or product features.