Small businesses that ne more sales should focus on improving their online presence, since that’s where the buyers are. In fact, a Capterra survey of 5,585 online shoppers worldwide* found that more than half (63%) say they make online purchases at least once a week on average.
When you’re competing for those sales with more
“Making customers’ lives easier and better is a great way to do marketing, and you can’t buy it,” says Blake Morgan, CX futurist and best-selling author. [1] “You can only b vietnam whatsapp number data e successful when you deliver an amazing customer experience.”
We caught up with Morgan as par interview series. We ask the final steps we are taking to prepare for christmas sales him to share his ideas for improving the customer experience, as well as his thoughts on the dos and don’ts retailers should be doing when implementing strategies and using technology to boost online sales.
“Companies often have the shiny object syndrome, where they wa powder data nt the new software just because everyone is talking about it,” Morgan says. “Instead of doing the same thing, think carefully about the problem in the buyer journey you’re trying to solve and ask yourself if the tool in question will actually help you solve it.”
1. Invest in technology that solves problems, don’t be fool by “shiny objects” that can complicate CX
Some of those tools may not offer add value, given that 42% of online shoppers in Capterra’s survey say they are not interest in using many types of emerging technologies, such as chatbots or chatbots power by artificial intelligence (AI).