One of the most important technologies in online marketing is disappearing from the market. However, it seems that most marketers are not even aware of it.
The situation is significant, because the event that we at the agency call “cookie armageddon” will entail a series of changes and new challenges, for which take telegram advertising service new solutions will have to be found. For example:
- Effective retargeting will become difficult, and in some situations impossible.
- The activity of exchanges such as Adform, where you can buy and target users, will be significantly limited.
- All web analytics, conversion tracking, and ad personalization will also be severely impacted.
So what are marketers doing to prepare for this? Mostly not much. However, it is better to know what analytics will look like in the post-cookie world and how to effectively buy and measure online advertising. Let’s not bury our heads in the sand, because by preparing we can: a) avoid losses b) gain, because many companies will not realize that it is time to act.
Don’t be an ostrich.
PS 1 For all you naysayers out there, we have more information about Server Side Analytics and how to enable SSA for your company at this link .
PS 2 If you are not familiar with the above issues, at the beginning of the year we will be publishing an e-book and conducting a webinar on the withdrawal of cookies and SSA.
Contents:
- Another step towards killing cookies
- SEO Attack
- ChatGPT and Axel Springer
- Consumer Trends 2024
- Bet on Reels
- Adobe will not acquire Figma
- Elf on Roblox
- New technologies raise concerns among employees
- It starts on TikTok
- Shorts
- Weekly Tool
- Knowledge from the blog
Another step towards killing cookies
Google seems to be (finally) on track to completely phase out cookies from Chrome by the end of next year. A new feature called Tracking Protection is how to use the buying cycle in email marketing coming to the browser on January 4, 2024. The tracking protection will initially be available to a randomly selected 1% of Chrome users worldwide. It’s part of Google’s Privacy Sandbox initiative, which aims to improve online privacy while offering advertisers cookie-replacement solutions.
SEO Attack
Last year, Exceljet, a popular Microsoft Excel website, was one of the first to fall victim to an AI-powered SEO heist. The man behind the heist was Jake Ward. He first downloaded Exceljet’s sitemap, copied every page’s URL, and fed it into an AI content-generation tool. The content he created significantly increased his competitor’s traffic while cutting Exceljet’s traffic in half. Ward says what he did is no different than what other SEOs do.
ChatGPT and Axel Springer
OpenAI has partnered with international malaysia data media giant Axel Springer. Journalistic materials from the company’s titles will be used to train ChatGPT. In addition, users will receive summaries of some texts from Axel Springer’s services in the future. As part of the agreement, the bot will have access to content from Bild, Welt, Politico, and Business Insider. The partnership also represents a “significant step” in both companies’ commitment to “creating new financial opportunities that support a sustainable future for journalism.”