The buying cycle is an important factor to consider in your email marketing strategy . So if you want it to work well. When you first understand the customer journey, it will be easier to define goals and use the full potential of the emailing tool.
What is the buying cycle
The essential “See-Think-Do-Care” framework turkey whatsapp number data was published by the world-renowned online marketing expert Avinash Kaushik on his blog in 2013, and this model gradually became known to the professional public.
You can think of the buying cycle as a map that shows the customer’s experience with your business . It allows you to see every interaction a customer has with your c why did we just tell a client that we are not going to continue working with them? ompany, both before and after their engagement.
According to Kaushik, visitors and potential custom rs go through the four mentioned buying stages.
See – looking around
At this stage, the visitor comes to your website. He probably discovered you through a search engine or a paid advertisement.
Think – thinking
Here the visitor looks around and thinks. He has not yet decided to interact with you further.
To – intention to order a service/product
The website visitor is ready to become a customer.
Care – taking care of customers
Congratulations! You have a new customer, but you need t resource data o take good care of him so that he remains loyal to you.
How to use buying cycle stages in emailing
Once you know the customer journey, you can plan the touchpoints to use to connect with them at the right moment . Because email automations are typically based on if–then logic, you can easily customize them to fit your customers’ individual journeys.