Newsletters and automation are two key areas of email marketing. Do you know which ones are more open and click-through? The apiary has been collecting data from one of its clients for a long time, which we can now present to you.
Don’t be afraid of automation
To begin with, let’s be clear that you should definitely use both types of email to get the most out of your database.
When we closely compare the main differences between NL and automation , automation has one big advantage. You only create them once, while NL you have to taiwan whatsapp number data o it again every time. In addition, newsletters cannot be targeted as well, so the recipient is less interested than automation that responds to their behavior .
Some may argue that setting up automation is complicated. Of course, this can be true, especially in the early stages of working with an email tool, but you will find that with each additional automation you will get better at it. And once set up, the tool will work itself and your initial efforts will be richly rewarded.
E-mailing Tuli.sk
Tuli is a Slovak brand that designs and sews original beanbags. He correctly uses both campaigns and automation in his email marketing . In newsletters, it informs about new products and special events, such as sales, birthday discounts, etc. From April to roughly mid-October of 2022, the average campaign opening rate was about 26% . This is not a bad result at all, on the contrar a newly discovered trick to increase conversion on amazon y . It probably won’t surprise anyone that the best value is e-mails warning about discounts and free shipping.
But with automations like the abandoned cart or the welcome sequence , Tuli.sk does much better, which you can see in the infographic .
When you combine informative newsletters with automation scenarios that will communicate one-on-one with the customer, you hit the nail on the head . But rem resource data ember, it’s all about value, not frequency. If you are not selling fast-moving goods, it is not worth overwhelming the customer with other offers too soon after each other.
Quality versus quantity
At Tuli.sk, they are well aware of this, which is why. Tnstead of an incentive for repeated purchases, they send, for example. Tsequence with advice on how to take care of the bag. It also has good results (see infographic), because customers appreciate such an. Aapproach and Tuli.sk is building a good name thanks to it. In short and well, e-mailing doesn’t have to be powerful, but it definitely shouldn’t be missing from your communication mix.