Marketing is an important activity in the business wheel, marketing is ne to win the competitive retail business competition. Maybe you have heard or read about the 4P strategy, namely Product, Price, Place, and Promotion, but as time goes by, technology seems to take over retail marketing strategies.
Wificolony | Wifi – New Marketing Tools for Retail Business
Offering a free wifi network is not only for consumer satisfaction but many restaurant owners and hotel business people use wifi as their marketing tool. Marketing using a free wifi network allows you to collect customer contact data, optimize marketing with email and sms marketing so that they can come back again, do marketing segmentation and target targets.
Know Your Customer
In retail stores, wifi can be us to collect customer information by having customers enter your store and then connect to the free wifi network. When connecte customers will be rirect to the website platform to log in using their email address, telephone number, or social mia account.
Asking for customer information when making payments at the cashier may make them uncomfortable because they don’t want their information to be known by others but this will be different if they provide information by typing on their ow oman telegram data n cellphone. It’s Complicat but It’s Honest, Customers realize that you might contact them after they provide information.
Promo & Feback
After getting customer information, you can immiately send discover our exclusive Facebook advertising training! coupons or rewards via email or SMS. When customers are connect, you can show promo content or new products, collect feback with surve cz lists ys or direct them to the desir webpage.
Not only as a marketing tool, wifi can also detect how many smartphones are connect to wifi and which are not connect in the store location. If customers connect by entering their contact, you will get data on how long they visit, how many times they visit and when they visit. This is powerful information, right?