7 Brands That Used the Scarcity Principle to Promote and Sell Products

Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note indicating that there are only a few seats left at a certain price. Check it out below:

Now that we are all aware of scarcity

we will highlight some brands that have successfully used this principle to market and sell different products.

Let’s review some real-life examples of scarcity principles

Nike launches limited stock and limited edition sneakers within its SNKRs app.

On the app minutes in advance to ensure they join the queue exactly when it opens, in order to maximise their chances of getting the pair they want. Nike has said that sign-ups are randomly selected based Scarcity Principle on shoe size job function email list availability, hinting that it might be more of a random lottery than a matter of who is first in line.

Despite this, the principle of scarcity is at play here. So much so, that people have created specialized bots that monitor the website and immediately enter the buyer’s information when the timer goes off.

Snap Inc

 

Snapchat’s parent company, Snap Inc., introduced Snapchat Spectacles in September 2016 — sunglasses that could record 10-second videos from the wearer’s perspective. Initially, the glasses were only sold through Snapbots, Snapchat-like smiley more money for email marketing: how the pandemic has made it a crucial element for brands vending machines randomly placed in cities across the United States.

Blog posts and social media comments about the unique selling approach helped generate even more interest in the products. There were never any ads before the arrival of the Snapbots

– most of the awareness was generated on social media channels ,

and consequently, thousands of people lined up that

same day in hopes of buying Spectacles before the Snapbot ran out of stock.

The glasses are now sold online or in a few pop-up locations, but, initially, the glasses were available only for a limited time – right on the day the Snapbot was in a certain city, and customers had to beat everyone else trying to buy the glasses before they sold out.

However, when Nintendo released the Wii gaming console in 2006, it was one of the hottest products on the market. People lined up to get their hands on the Wii as soon as possible, but the mania didn’t end there. For nearly three years, the Wii sold out non-stop and gaming

stores couldn’t keep shelves stocked, even philippines numbers though Nintendo had increased.

its supply to 1.8 million and then 2.4 million production units per month.

By starting with a low monthly production number, Nintendo ensured that customers would clamor to buy more from the start. The scarcity complex here made people desperate to buy a Wii,

especially after one Nintendo executive advised buyers to

stalk the UPS driver” and find out when the consoles were being delivered to stores to ensure they got one.