Although a few years ago, as with everything that was linked to the usual digital marketing, email marketing went through a phase of what could be called doubt, its potential never disappeared. Marketers blinded by the pull of social networks assumed that they had come to replace everything. However, the passage of time has shown that traditional tools, such as SEO or email marketing, still have a long way to go.
The coronavirus crisis has also had an accelerating effect on investment in email marketing. The pandemic caused consumers to spend more time at home and rely much more on e-commerce, but also to spend more time in front of screens.
This led to a greater push for email marketing
Which saw its opening rate increase. The peak months of the pandemic also saw a growth in email marketing and related actions.
The pull did not end with the end of the crisis and marketers’ commitment to this tool continued. Among Forrester’s predictions for this year was a greater commitment crucial element to direct messages from brands. This would lead to an increase in the commitment to email marketing. Given that the key for this year was a customer retention strategy, keeping them connected with the brand, email marketing was seen as a way to continue maintaining a direct and constant relationship.
And that is what is happening. Anyone saudi arabia mobile number owner details can see this by watching brands check their inboxes. You can also find out by analyzing the patterns that are imposed on marketing and advertising budgets. Email marketing takes a significant part of this.
Higher figures and a growth in returns
The most recent study on this issue indicates not only that more money is being spent on email marketing, but also that historic rates have been crossed. In other words, the percentage allocated come to light in superficial to email marketing is increasing and already exceeds the maximums reached previously.
Figures from a DMA/Validity study indicate that email marketing has already surpassed the mark of taking up 20% of companies’ marketing budgets. It now accounts for 21.3% of all marketing spending.
What’s interesting is that these average figures also work
When it comes down to specifics. 45% of companies, almost half, are already spending more than 20% of their budget on email marketing. This is the highest figure since they malaysia data began analyzing this data in 2015.
It is true that the study was carried out on a crucial element British sample. Its conclusions and percentages help to understand why marketers continue to rely on this tool. If email marketing is getting increasingly higher figures, it is because it is achieving increasingly better results.
The return on every pound spent in 2016 on email marketing was £29.64. This is already a very positive ROI, but it has been greatly surpassed over the years. The return is currently at £38.33 for every pound spent. Email marketing is very cost effective.