Influencer Marketing is a strategy that many companies use to promote their brand or certain products. To do so, they use a person who is considered a reference, which allows them to reach their target audience .
What is the first thing you do when you research a product you are interested in buying? You look for other people’s opinions . What else! And what if we told you that an Influencer can influence those points of view to, for example, get thousands of people to know about your product and have a good opinion of it.
If that’s not enough to make you seriously consider contacting an Influencer for your online strategy, here are some other benefits you can’t miss.
They improve the positioning of your brand by associating it with a well-known person.
They gain greater credibility so they recommend your products.
Increase your conversions . If you get an influencer to speak well of yo advertising database ur product, their followers will want to know about it and try it.
They allow you to connect with your audience in a closer and more effective way.
They can help you reach your audience in a creative way.
They increase the receptivity of your messages . Influencers know how to communicate with their followers and this will make your message reach much more people.
Types of Influencers you should know
Can any opinion leader be useful for your Inbound Marketing strategy ? The answer is no. Wh usa data en choosing the person you want to represent your brand in the online world, you will need to think about a few aspects:
What are your communication objectives ?
What are your brand values ?
What type of communication tone do you use?
How many followers does the Influencer have?
If that audience matches the profile of your target audience.
What degree of interaction do you achieve with your community?
Celebrities
As the name suggests, these are people who stand out in a particular f how to implement issues to note ield , such as sports, acting, art, etc. Many brands use this type of influencer to take advantage of their fame and large number of followers, with the aim of getting the latter to try a product and recommend it .
One aspect you need to consider is that you will need to have a fairly large budget to cover this type of action, since celebrities usually charge large sums of money to promote products and brands.
Ambassadors or opinion leaders
Among these influencers we can find: journalists, bloggers and experts in a specific subject. These are people who are considered leaders in certain fields and who recommend a certain brand without the company asking them or hiring them for that. They only do it because they liked the product or the company.