If you have a website that doesn’t work, especially if your business website isn’t generating traffic , acquiring qualified leads , or selling , you’re probably making some serious mistakes.
So, let’s start with the basics and explore the 5 questions to ask phone number database when your site isn’t working as you’d like.
1 – First impressions count: have you thought about the look and design?
We all know how the first impression counts and influences us in any decision. This is even more impactful when it comes to online browsing, for pleasure or for work. Websites must be welcoming, inspire trust and professionalism . It is essential to develop a site graphic that is at the same time minimal , capable of getting straight to the point, stimulating the eye and the mind. Web design brings together all these elements within an ad hoc structure that is both technical (we must also consider SEO optimization, the “skeleton” behind a site) and graphic .
It doesn’t matter if your site has very valid content and offers highly professional and unique services: if it is not structured with an intuitive , easy to navigate and fast menu , unfortunately it will never be effective.
2 – In the 21st century there is no time to dwell on anything… you remember that right?
Have you included images and videos? Are they effective? Is the text short and simple? Is the message you intend to convey, on any page, clear and direct?
In the world of the 21st century internet, the rule of less is more wins . Content must be light, simple and intuitive . Pages with images and videos must load immediately . The loading speed can depend on several factors, including the compression of images and videos and the power of the server you rely on.
If we open a site and it is too slow to load, we simply close it and open another.
3 -Ask Yourself Do you do inbound marketing?
5 pros and 5 cons of using coupon codes to increase revenue Inbound marketing is a strategy for generating traffic indirectly . Specifically, it is the strategy supported by SEO, which ensures that the hypothetical customer (in this case, the user ) lands on your site . In essence, the exact opposite of how ad campaigns work , which are direct, push communications that actively seek out customers. With inbound, the customer finds you . At this point, how do you implement it?
Among the various means there is the management of the company blog .
The company blog is used to talk about yourself, your products and services and to make your brand known. It is an excellent method to generate organic traffic , finding the best keywords to intercept your target customer and provide them with valuable content that will retain them.
4 – Have you taken care of your backlinks and reviews?
Everything that is online and talks about you is potentially harmful or beneficial. It depends on the quality of the content. What is certain is that scripta manent , especially online , so it is essential to check who links to your site and who talks about you online. Even studying brand sentiment analysis helps to understand the perception that your brand has on customers and helps to understand what works and what to improve.
Take the time to respond to reviews, both positive and negative, and provide a space on your site to make them prominent.
5 – Do you dedicate time to testing every update on the site?
Never update on Friday afternoon. Unless, of course, you want to work on the weekend. Any updates to your site , themes (if you use WordPress ), plugins , or impactful new releases should be monitored over the next few hours . If you have a site that primarily features a blog, this will be easier, as the content will be smaller and presumably the plugins and features available will be smaller.
If you have an e-commerce or a site dedicated to sales , you must australia data always carry out control tests . Add products to the cart, verify that the menu filters are available as before, check the language versions, for example. There is nothing more embarrassing than being notified by an (almost!) customer for errors on the site that you were not aware of!
Also, remember that Google’s crawler ( Googlebot ) punishes sites with technical problems or where the bounce rate is high: so be double careful!