Especially search engines, we want relevant positions for terms that help us impact the cash register: people who want to buy our products or services, especially when we market a physical product and in specific cities.
However, it requires great efforts and investments to gain positions in Google, relevance on YouTube or reputation in properties such as Google My Business.
In the case of GMB
I can confirm this after having implemented strategies for several years, it is the perfect ally in the fight for SERPs. And I show you this with an image that arises from a Google search for the term SEO agency in Medellin .
Imagine not only having the first or second spot in the SERPs (Search Engine Result Pages), but also having the first position in the local SEO pack. Not only does this double your visibility, but both touchpoints are teacher database made to activate transactionality.
Both in GMB and on the web you have the necessary aspects to achieve a conversion and these are:
Call buttons
URLs to specific services
Calls to action for talking to an advisor
Relevant reputation information to convey trust
Prices of your products or services.
Location, offices and where you have 5 big seo mistakes to avoid in 2024 operations.
All this information – with 2 or 3 results on the first page of Google – puts you far above the competition, giving you an advantage that is often only possible to see when the number of contacts to your sales team begins to grow.
For this relevant reason
I am going to share with you a resource in Python that will fans data allow you to extract your competition’s data on Google My Business , which will save you from having to manually extract the rating, title, descriptions or location of the company.
Additionally, it is a free resource for which, as I mentioned at the beginning of this article, you only need to create an account in SerpApi.
The resource, like those shared above, allows you to obtain between 10 and 20 competitors for each keyword added in the script with just a few clicks. This information, especially the links to the websites, can then be used to analyze their performance in SEMrush, Ahrefs or another competitive analysis tool.