specifically the Boris Returns project, a SaaS integrated with Tiendanube, I was convinced that we had a solid solution. Boris allows e-commerce to simplify the management of exchanges and returns through a self-management portal. Everyone indicated that it would be something “easy” to offer.
The challenge of selling a SaaS
Selling a SaaS can be more complex than it seems. More tips with a tool that solves clear problems for online stores, convincing russia phone number library customers of their needs is another story. In my experience, I found myself in situations that I had not anticipated.
One of the straight mayors
is market saturation. There are many solutions that promise to “boost your e-commerce”, so standing out and taking seriously is not an easy task. Furthermore, in this case, talking to e-commerce exchanges and returns is, in certain ways, talking about something you want to avoid. It is also necessary to consider that many have established processes and changing a new tool can be perceived as a nuisance.
To delve deeper into these challenges and better understand how Boris can help you solve them, I invite you to read our blog about the importance of reverse logistics , where we discuss how good return management can create customer loyalty.
Persistence and flexibility: learnings
In the first few days, I faced a lot of frustrations: emails with no response, demos canceled at the last minute and low conversion of leads into customers. However, I learned that these are common obstacles in the sales process.
One of the greatest apprenticeships was the importance of persistence . It’s not enough to send a correction; You have to insist, adjust the focus and learn from each interaction. Furthermore, flexibility is key: what works for one client will not necessarily work for another. Sometimes a live demo is ideal, while in other cases, pre-recorded videos are more effective.
Adaptation and power of post-sale service
Throughout the process, I understood that personalization and adaptation are fundamental to success. Adjusting your focus according to the specific needs of each customer allows you to communicate the value of the product more effectively. And more than anything else, offering a quality after-sale service is what really marks the difference between a single sale and a long-term relationship.
If you want to explore more about how the post-sale service can be crucial to retaining your customers, I recommend reading our blog about the post-sale service in e-commerce , where we talk about the importance of taking care of the customer once the sale has taken place.
The value of Boris Returns in postventa optimization
Boris Returns goes beyond simplifying returns: it offers a platform that facilitates the relationship between stores and their customers, allowing them to manage their purchases autonomously. This means reducing management time, which also improves customer satisfaction.
The real strength of Boris Returns is its impact on customer retention . By automating returns, stores save time and offer a more satisfying experience, which increases the likelihood that customers will return to purchase.
If you want to know more about how to optimize this aspect in your e-commerce, I invite you to review our article on reverse logistics , where we explain how this process can directly influence the satisfaction and loyalty of your customers.
Final reflections
My experience has been a constant challenge, but also a great opportunity to learn and grow. The key to success in SaaS sales lies in persistence , adaptation and the ability to offer exceptional post-sale service .
If you are looking to optimize return management and improve your relationship with your customers, I recommend you explore more about how Boris Returns can be the solution you are looking for. And if you want to delve deeper into reverse logistics and post-venta services, I invite you to read our other blogs.