A blog is a website where you publish content periodically, similar to newspapers or magazines. The topics or articles publish there should be relat to a common itorial theme, just as the content should be focus on your objective and communicate what your company sells or offers.
If you’re thinking about creating a blog, the main question you should ask yourself is, “What do I ne to ensure my blog is align with my brand?” You ne a style guide. That’s why I invite you to continue reading this article, where you’ll find 10 important points to consider when creating your blog.
You and the other people who will be collaborating with you as itors of your blog should consider clearly: who they are, who south africa phone number library they are targeting, and what their objectives are. You can have a manual or guide that defines these aspects:
Entity: Who are you? And what is your objective?
Showcase your brand. Share your values, objectives, and company mission with the professionals who will make your blog a meeting point between your firm and your clients.
Buyer persona: Who are you targeting?
Consider your target audience and define it. Detail all the characteristics you consider relevant: such as age, gender, employ clean email ment status, socioeconomic background, etc.What will you talk about?
Team: Who does what? And work process: When should you do it?
Having a blog with daily posts is the result of teamwork among many professionals, including itors, site administrators, on-page search engine optimization and others. Excellent planning is essential for a blog’s success.
SEO positioning: how to make yourself visible online?
SEO is one of the techniques us in inbound marketing to increase visibility for digital content. For a search engine to index or register your articles as you wish, they must meet certain requirements, both in the body of the text and in the titles.What will you talk
The most important thing is to know your target audience well, so you know what their interests are and what topics interest them. Define the topics you will cover in your blog.