When to Enter the Marketplace
A company, entrepreneur or self-employed person should think about scaling sales to electronic platforms if lost revenue was more than 25% based on the results of the last 2-3 quarters. In this case, we can talk about a steady growth in demand for the product, but the absence of a customer base that a marketplace can provide.
What other markers can indicate the need to become a marketplace seller:
- A business can compete and gain market share from the start of sales. For example, offer a product in a niche where orders are evenly distributed between manufacturers, and 2-3 companies do not receive 60-70% of orders or more.
- A company or entrepreneur will be hong kong phone number list able to sell non-returnable goods or ensure a buyback percentage of at least 85%.
- There is a well-developed brand or logo, a product line or a recognizable combination of colors, by which your company will be easy to find among the cards of other sellers.
What products are popular on marketplaces
The expert advises : it is not always worth going to electronic platforms with a unique product. Check the depth of demand – you can order a marketing study or use publicly available services, for example, Yandex Wordstat. This way, you will find out the number of requests for this product from users in the search engine. An alternative option is to start with a niche marketplace. For example, if an individual entrepreneur makes a wallet with an individual design, then start with sales on the Masters Fair, not Ozon.
We have listed several top jessica blank categories in which demand has grown over the past year.
FMCG (Fast-Moving Consumer Goods)
Inexpensive, fast-selling products with a short period of use or “everyday demand goods”. This niche shows a steady increase in sales volumes every year, for example, in 2024, the share of online FMCG purchases reached 10.2% compared to 2023 – 8.3%.
Why choose this category of goods. According to analysts from NielsenIQ, FMCG goods material data have low price tags and a large selection. Consumers are ready to try products from local manufacturers, switch to brands as part of import substitution, or choose offers with unique characteristics that meet their needs, for example, in the subcategories “Oral Hygiene” or “Disinfection, Sterilization and Disposal”.