On June 23, Yuri Shatunov, the leader of the legendary .
group “Laskoviy May”, died. He was 48 years old. The cause of death was acute heart failure, reported doctors at the Domodedovo Central Hospital.
And if at least a couple of songs by “Laskoviy May” can be easily remembered by every first.
then every second reader even today
thirty years after the group’s success, marketers will remember him for something else. The popularity of the group and its lead singer is the result of skillful product positioning, building work based on the denmark phone number data characteristics of the target audience, and scaling the project. Coverage of different target groups “Laskoviy May” worked with the requests of different target audience groups.
The group was liked by both women aged 40+ and their conditional peers. For the former, they played on pity: the participants of “Laskoviy May” were pupils (or pseudo-pupils) of orphanages.
And peers were presented with the story of Shatunov and the group.
As an example of “achievement” – how to achieve everything from scratch. And, of course, there was a pleasant bonus – Razin denied that only orphans got into the group, the main criterion was appearance: “I took only beautiful people into the group. I believed that with a bad appearance you can’t go on stage at all.” So everyone could find something especially pleasant and important for him (her) in “Tender May”. WE’LL PROMOTE YOUR BUSINESS More Multiplying Success The eighties and nineties were a time when almost every successful pop group “multiplied”.
In addition to the main lineup
with “real” artists (those who posed for photographs and posters), several more lineups were formed. Thanks to this, the group could simultaneously perform in two, three, or seven different consistency which is unheard of cities. The quality of the performances did not suffer,
since they were still performed to a backing track. For example, Karmen and Mirage had several lineups. But such scalability and the very concept of a concert “comb” remained associated primarily with Laskovy May – simply because they ended up being the most famous.
We do not evaluate honesty in relation to the viewer, but from the point of fans data view of business indicators and increasing profits, the model is brilliant. Its author was the producer of Laskovy May Andrey Razin. “We were the most touring group, and to this day no artist has surpassed us in popularity,” he said in an interview.