`A survey is a marketing research method. The essence of its implementation is as follows: a company representative asks questions to the target audience to collect primary data. This may be impressions of the product, opinions on the quality italy phone number list of service, behavioral features in a given situation. In other words, The information obtained is used to create a customer profile and a unique selling proposition, improve the characteristics of a product or service, and select promotion tools.
You can study consumers and their attitude toward the company at any stage of the product life cycle. It is enough to set the right goals and follow the planned plan. The use of a survey in marketing will be justified:
- In other words, to study the market – launching a new line, expanding the range or forming an offer for several segments will require knowledge of the current market situation.
- to monitor marketing effectiveness – evaluate the effectiveness of advertising and its return on investment through communication with customers.
- to analyze product positions – how satisfied is the customer with your product? Ask him about it directly or specify the brands he prefers.
It is easy to get respondents’ answers: In other words, questionnaires can be sent via messengers or e-mail, placed via widgets on the website , or distributed to visitors to sales areas. Based on the results of communication with customers. However, the data is summarized and compiled into a report.
Types of surveys in marketing
There are two ways to conduct a consumer survey: verbally or in writing. The first option is suitable for working with a small group of people. For example, to study impressions of a new product. Large-scale interviews require additional resources. Thus, to conduct a telephone call, it is necessary to involve operators or use the services of a call center.
Written research is informative and allows you orichenel herbszman to cover a large audience. They are easily organized on the Internet: filling out the form by the user will take a few minute. Below we will talk about the main types of surveys in marketing research.
Interview
They are conversations with respondents, often in an informal setting. A clear plan is necessary to conduct them: this is the only way to obtain rich data objective data. In other words, Follow it strictly, ask questions in a certain sequence and record them on a special form.