So how does Google rank your website?
Wouldn’t we all like to know?
We got a bit closer to the truth with the publication of an interesting Google document late last year (or was it leak??).
The Google document was updat again in April 2016 (click here for key changes).
The document was essentialy a how-to guide for improving rankings, outlining Google’s search quality rating program.
Google’s document is aim at people manually checking sites and as such, it has some key SEO lessons for us all.
Here’s what we learn straight from Google….
The Two Most Important Metrics Are
1. Nes Met
Nes Met measures the quality of the search query; basically, whether your site delivers on the keyword the user happen to type in.
Create Quality Content
Quality content is essential – make sure people can access it easily.
Google breaks up a page into Main Content and Supplementary Content.
The main content is the so-call ‘front and centre’ content on on which the user will place the most value.
Content elements must be in harmony and your site should have a healthy content ratio.
(In the updat version of the Google document in April 2016, this division between main and supplementary was de-emphasis, with more emphasis plac on overall content quality).
A big quality factor for Google is the evidence of substantial human effort behind content, with anything that looks automat or spun seen as a huge negati laos telegram data e. Don’t go down this route. Please.
Where do ads fit in
Ads shouldn’t disrupt the user-journey or cloak your content.
As long as they are reasonable, having ads on your site is not a b how we are going to increase customer lifetime value through synergy arrier for having a good quality ranking, as Google understands that monetisation is essential.
Even if you don’t know what ads are being shown, as a webmaster cz lists you have final responsibility for all the ads shown on your page.