Establishing your own blog is ideal for B2B companies to distribute content in a targeted manner. When using a blog, however, companies should keep in mind a few special features in terms of design in addition to the many advantages.
In my opinion, company blogs are
only just starting to take off. Even though Brandwatch’s “B2B Social Media Report” revealed that blogs are apparently losing importance, this bulgaria phone number list is something that needs to be reconsidered in the context of SEO, content marketing and brand positioning. Blogs are usually still integrated into the website under the news section or as a magazine. However, a firm establishment and consistent operational use result in a good position in the search engines and retain customers and interested parties in the long term.
Large companies in Germany already
have a blog. In the Siemens Global promoting services for the self-employed on social networks Weblog, Siemens employees blog about automation technology, drive technology and industry services, for example. The DATEV blog provides a look behind the scenes and comments on current marketing developments in the company. The UPS upside blog provides personal insights into the company. Less well-known, for example, is Bluhm Systeme GmbH, which produces systems and accessories for labelling and marking products and packaging. It has a blog that provides topics relating to its product portfolio. Another example is the NTT DATA blog for Europe , which blogs about all the things that move the IT industry.
Why should B2B companies establish a blog?
B2B decision-makers nowadays kuwait data increasingly get information online and thus involuntarily come across blogs in which they deepen their search for information. With targeted blog posts, company know-how can be conveyed to potential marketing new customers and existing customers and convince them. Decision-makers are thus guided in the decision-making process. B2B blogs can be used to build trust with readers. This type of informative persuasion is also cost-effective because it can be carried out by in-house bloggers. Blogs can therefore be extremely helpful, especially with regard to strategic brand positioning.
What content should B2B companies report on?
The content must be carefully selected depending on the goal of the blog. A corporate blog should convey to the reader the company and the passion associated with the daily work with which the company creates products. However, every second DAX company blog is a career blog and thus pursues the goals of employer branding.
In addition to service blogs, product
or brand blogs, companies can demonstrate their competence primarily through topic blogs in areas relevant to the company. High-quality content is the only strategy with which readers can be convinced. If the company succeeds in preparing the content in an interesting way, B2B blogs have great potential to become the new communication tool for companies in the future.