As industries and markets become more competitive, businesses are looking for effective marketing channels to connect with current and potential customers on a more personal level. The goal? To boost customer satisfaction and engagement, to build loyalty and increase sales.
WhatsApp, the king of messaging apps, has emerged as an effective channel for building customer relationships. The app allows brands to engage in conversational commerce, shaping what is now known as WhatsApp marketing.
Table of Contents
- What is WhatsApp marketing?
- Why use WhatsApp marketing campaigns?
- High participation rates
- Personalized communication
- Lower costs
- Support for different files
- Global reach
- Improved customer service
WhatsApp Marketing is a marketing strategy that allows your business or brand to connect with customers and target audiences to promote products or services and build relationships through the WhatsApp Business API.
WhatsApp marketing relies on the app’s immense reach and number of users to engage audiences in a more personal and interactive way. After that, whatsapp and digital marketing With over 2 billion active users each month, the potential for WhatsApp marketing is huge.
Through WhatsApp messaging, brands, customers and prospects can take their conversation from other channels such as social media and the web to a more intimate level.
Additionally, WhatsApp marketing allows sharing of multiple media formats, which enriches interaction and helps businesses offer a unique service.
Why use WhatsApp marketing campaigns?
WhatsApp marketing offers numerous advantages that make it a valuable strategy for businesses. When you integrate a WhatsApp Business account into your interaction with new and existing customers, you are opening up opportunities to improve both satisfaction and experience.
High participation rates
Let’s face it. WhatsApp messages have significantly higher open rates compared to emails, which means more customers and prospects are seeing your messages.
This is because notifications on mobile devices generate faster responses from recipients. WhatsApp users tend to check their messages on the app more frequently than emails or other communication channels.
Personalized communication
WhatsApp allows businesses to leverage message templates and send personalized communications to individual customers. Similarly, how to develop a strong and unique selling proposition + examples this personalized approach makes them feel valued and understood, especially in customer experience interactions.
Through WhatsApp marketing, you can target specific groups based on demographics, behavior, or purchase history for more effective engagement and higher responses.
Global reach
WhatsApp, the king of messaging apps, offers all of the above with its huge user base. This represents huge potential for businesses with international reach and global reach, as it enables cross-border communication without additional costs or barriers.
Improved customer service
Using WhatsApp for customer service offers significant advantages, mainly in terms of accessibility and convenience. As one of the most widely used messaging apps globally, the WhatsApp Business app allows businesses to easily reach a wide audience.
Customers who are already familiar with the platform can quickly reach support without the need to navigate new systems or wait in long call queues.
This accessibility facilitates immediate, real-time communication, allowing for quick problem resolution, which improves customer satisfaction.
How to get WhatsApp marketing right?
Setting up message templates, exploring all the resources of your WhatsApp Business account, and relying on marketing automation software to optimize customer interactions are all great tips to boost your WhatsApp marketing efforts.
Additionally, incorporating customer feedback can provide valuable insights to further improve your marketing strategies.
Send personalized messages
To establish a close relationship with the consumer, you should send personalized messages whenever possible, preferably using the name of the contact person.
To maintain personalized customer service via WhatsApp and work on prospecting during the relationship, it is essential to study your target audience and your customers’ data. Maintain a friendly relationship, but balanced with a professional attitude, respecting the customer’s time and space.
Use WhatsApp as a service platform
WhatsApp can be used as a service platform. In this case, the customer can contact the company whenever necessary to clarify doubts or resolve a situation.
As an instant messaging app, speed of service is essential. Therefore, you need to have a qualified customer support team and structure, capable of supporting customers during critical interactions.
You can also leverage conversational chatbots to speed up service and therefore improve customer experience.
The WhatsApp Marketing Funnel
Mapping the customer journey to identify line data potential customers is essential to the success of your WhatsApp outreach efforts.
It is important to establish solid marketing strategies on the WhatsApp Business platform, based on the different stages of the sales funnel. What does a WhatsApp marketing funnel look like?
Create WhatsApp links with W.app
Marketing messages can be delivered through any channel, including messaging apps. WhatsApp offers a unique opportunity to connect with customers and prospects on a personal level.
By leveraging their high engagement rates and large user base, businesses can create personalized marketing campaigns that foster genuine relationships with their audience.
Discover how W.app can help you generate unique, branded WhatsApp links with fully customizable QR codes to amplify your brand’s digital presence in one easy step. Start your free 7-day subscription.