What is Gamification?
Before discussing the relationship between captive portals, businesses and gamification, you must first understand what gamification is. Gamification itself is the integration of game elements, for example, creating a competition between one user and another to get a prize or assessment with a set of playing rules on a digital platform. The goal is to encourage more participation in your platform.
For business owners who provide Wi-Fi with a captive portal, the captive portal functions as a channel to collect data in real time. The existing data will later provide a clear picture of what your customers want or expect.
Now imagine what if this
Fnteresting gamification was combined with your captive portal. This would be an entertaining data collection tool for users. Do you have a splash page? If so, then you can provide a fun time for your customers by asking them to play games while you collect various important information about them.
What is a Splash Page?
A splash page is the first opening page that customers will see every time they want to access your Wi-Fi network. Although not all businesses use splash pages, this opening page is very important.
There are several benefits of splash pages. You can use them to display the terms and conditions of your Wi-Fi or service, promote new menus or services, or even display paid ads from other companies. And in this article, there is one more thing you can do with your splash page: gaming!
How Can Gamification Help?
If you are not using your splash page to advertise or display specific terms, why not use it to engage with your customers more? Gamification is a great way to do this.
Let’s say you run a restaurant business. Customers may have to wait a little longer for the waiter to ask or take their order. You can use this opportunity to entertain them with an interactive game. This way you can encourage consumers to engage more with the page you provide while they wait to be served. The more rewards your game provides, the better the engag laos telegram data ement will be.
What Are the Other Benefits
The best part of all this is of course not just keeping consumers entertained. While they are playing, you can collect their data. Another benefit of splash page gamification i we are going to implement a new weekly reporting system s that customers will associate your brand with something fun and rewarding. This will also strengthen customer loy by lists lty.