The duo was tasked with transferring their findings, and that enthusiasm, to colleagues. That’s how it went from two to 100 officers who are active on social media. For 6 months they tried social media, and kept track of what they encountered. There was no specific training or protocol and the resources were also free. Thirty tweets or two tweets a day, tweeting or Facebooking, there were no guidelines for that either. Because of that freedom, the innovation had to continue to grow.
Being present on social media is fun, but according to the police, it could go a step further. Under the title #24poljus, the officers invited 24 young people to look at their processes, organization and content strategy in a creative way. A lot of funny, unexpected, but above all creative ideas came out of that. The police then also started working together with three so-called ‘conceptualizers’. Today’s hip presentation, with time-lapse, videos and an interactive map, also comes from the minds of these thailand phone number library conceptualizers, Fabian van Hal , Brandon Lee Hoop and JP.
Examples
Social media has now become fully integrated into the police force. Today, there are 2,000 tweeting officers and 700 to 800 Facebook pages from various districts, villages and cities. All sorts of things are tweeted about, as evidenced by this selection of tweets from various officers.
How do you explain the success?
In companies, you can specifically look at what social media yields. In the case of the police, popularity on social media must be measured in a different way. Grootenboer: “We cannot measure in an increase in reports. We have to look at the likes and shares, for example”. And judging by that number, they are not doing badly. In an average week without special events, more than 6 million (!) likes flowed in on the various Facebook pages.
But why are these photos liked so much, and why do we like to follow our local police officer? Grootenboer suggests that it may be due to a certain romanticized image of the police. In addition, people simply like to know what the police do and where they are present.
Lots of freedom
According to Grootenboer, a large part of the success is also due to the great freedom and responsibility that his colleagues have. “ search engine optimization united states america There is no one who tells them: you have to do it this way or that way. They have all the space for their own ideas and creative input. That gives them control and also makes them do what the journey is the destination: micro and macro conversions for b2bs they like. Because of that structure, social media does not feel like an obligation, but rather a nice extra in addition to the daily activities”. According to Grootenboer, too strict control does not work. The only way to make it a success is to keep coming up with new
Give up control
Grootenboer is very clear about organizations that want to get started with social media themselves. “Give them control. Everyone in the police force is a professional, and can judge for themselves what is and is not possible. Put the responsibility on everyone and above all: make it fun. Don’t completely slow it down, give them space, have confidence, but also protect them.”