A are back in stores. High time for Clipit to do research on fashion retailers. In July and August we looked at the reporting on the 20 largest fashion retailers in the Netherlands. How do you make sure that fashionistas talk about you? Or even better: start loving you? Is there such a thing as a universal formula for success or do many roads lead to fashion capital Paris? In search of an answer to these questions, in this article I will delve deeper into three fashion retailers with striking results.
Clipit investigated the 20 fashion retailers with the highest turnover in 2014 for the months of July and August. This top 20 is derived from the list that Twinkle100 Magazine publishes annually. We compare the companies on points such as number of messages, PR value and sentiment. In addition to online reporting, we also include print, radio and television in the results. We have chosen to only include companies that mainly focus on fashion. Department stores such as Bijenkorf sri lanka phone number library nd V&D, but also mail order companies such as Neckermann and Otto are therefore not included in this research. Fashion labels that are sold by multiple retailers are also not included in the research.The September issues
German dominance
A huge range that you don’t even have to get off the couch for. Your new clothes will be delivered to your home and if you don’t like those pants, you can even return them months later. Zalando has long been a godsend for lazy online shoppers like me. However, this policy mainly resulted in red figures for the company. Until last year. In 2014, Zalando was able to record a profit for the first time, 47 million euros to be exact. We may be sending back packages en masse at Zalando’s expense, but apparently there are also enough shirts stuck on our hangers.
Zalando managed to leave
all other fashion retailers far behind. 9,795 messages were published about the German company, good for a total PR value search engine optimization united states america of almost three million euros. The share of social media in the reporting is large: 79 percent. Of all these messages, Zalando itself is the author in 6 percent of the cases. The dominant position in online conversations is therefore more or less a given to the Germans; fashion retailers such as H&M (21 percent), Omoda (33 percent) and Kleertjes.com (43 percent) are themselves seo are separate strategies responsible for a much larger part of the reporting.