Therefore, a well-designed content strategy can be the best answer not only to achieving visibility and engagement, but also a way to attract the audience to your own space (like a blog on your website, for example).
Remember to diversify deliver your content. You can deliver various materials such as:
blog articles;
audios;
videos;
social media posts;
research;
infographics;
e-books.
5.5. Monitor the results of the actions
Digital marketing metrics are essential for optimizing political marketing results. They help you discover what is working and what is not. The main campaign data that should be analyzed:
CAC (Customer Acquisition Cost) — in this case, acquisition per voter, is a way of finding out how much you need to invest for each vote obtained. This way, you can find out both the performance of the strategies and whether they are actually worth it;
Conversion rate — can be used denmark email list at various points in the sales funnel , understanding which points need the most attention;
Rejection rate — indicates actions and issues that fail to attract voters’ attention sufficiently.
6. What are the advantages of digital political marketing?
You may have noticed how implementing this type of marketing can be simpler, as long as you develop the right planning. Now, discover the main benefits of being able to count on online strategies to boost the results of political campaigns.
6.1. Planned campaigns
During an election adb directory campaign, time is very valuable for the candidate. It is common to participate in events and visit different places to strengthen alliances and establish new support for the election. However, as the period of greatest visibility is shorter, it is sometimes difficult to include all the actions in the agenda.
A digital political drop that made marketing campaign can be prepared in advance and several of the processes can be programmed to be triggered based on specific actions or dates, thus facilitating the routine of the candidate and his/her advisors.