Traffic analytics helps brick-and-mortar stores gain the same rich customer insights that e-commerce brands have benefited from.
When online shopping took off, e-commerce brands had the upper hand in terms of data. They could track more than just how many people came to their site – they could look at how they interacted with their site and therefore understand the overall behavior of customers interacting with the brand.
Meanwhile brick-and-mortar retailers
were happy to get the exact number of shoppers who entered the store.
analysis has evolved from a mere body count to a more sophisticated set of analyses, similar to those available online. Nyní, data management retailers can gather rich information not only about how many people enter their store, but also about their behavior while there.
In this article, we explore the history and evolution of traffic analytics and how you can use it in your retail stores.
Development of a pedestrian traffic counter
Hospitality and retail brands need to save time and reduce costs by implementing programmatic and brand standards. Execution is key.
a cloud-based application for denmark whatsapp number data automating audits, action plans and tasks. Deploy and validate brand standards, tasks and remedial actions on sites with ease. Get real-time reports, signatures, videos and photo verification.
Bindy has a rating of 4.9 on Capterra, Software Advice and GetApp.
Manual Counts in Antiquity: “the scribes moved small stones or metal tokens along the lines to make the calculations”.
In the 19th century, inventors began to create and patent mechanical counters. These devices were used to count agriculture, machinery and more. In 1874, Alexander Atkinson invented a counting register to keep track of grain quantities.
Pressure Mats: Pressure-sensitive mats, platforms, and sensors were one of the first improvements aimed at counting people. It also works in a retail environment.
WiFi Counting: WiFi traffic analysis is even
more advanced than video counters and the most sophisticated yet. Shoppers’ smartphones connect to the network and send alerts and information about their activity to the system. This detailed analysis shows the number we are going to implement a new weekly reporting system of shoppers, where they went, which areas they spent the most time in, which products they researched, and even which associates helped them.
Retail technology continues to enable brands to understand more about customer behavior, build authentic relationships and increase sales.
Retailers can use a combination of the above modern tools as their primary traffic analytics tools, many of which turn to cmo email list video and WiFi. “Walk-in traffic is a critical barometer for retailers,” says David Bairstow, VP of Product, Skyhook . “With so many signals competing for consumers’ attention, it’s important to understand how many consumers are visiting your stores compared to your competitors.”