Telegram continues to attract millions of users in Russia and abroad. Telegram’s audience is diverse, but it is most often represented by young, educated and active users. This makes the platform interesting for promoting goods and services.
In the era of rapidly changing internet trends. Telegram Marketing in 2024 each social platform has its own unique role in the world of marketing. Among the many candidates, Telegram stands out as one of the most promising tools for marketing in 2024. In this article, we will look at why Telegram deserves the attention of businesses and what trends and strategies may be relevant in marketing on this platform.
At the beginning of 2023, Telegram remains one of the most popular messengers in Russia. In March 2023, Telegram reached 5th place among Russian Internet resources in terms of daily audience. More than 40% of Russian Internet users visit Telegram daily, more than 60% access it at least once a month.
Telegram Marketing in 2024
Interactive content
This includes polls, surveys, quizzes, which allow you to interact with your audience through interactive elements. Such interaction is becoming increasingly important in moving potential customers through the marketing funnel.
Personalization and community building
Marketers are beginning to realize the importance of creating communities and personalizing content for their target audience on Telegram. Telegram communities have a comparatively higher level of engagement than communities on VKontakte or “forbidden” social networks. This ensures that the audience has recently switched to Telegram and is often not yet subscribed to hundreds of different channels, and therefore pays more attention to notifications in their Telegram. In addition, the very form of the platform in the form of a messenger encourages users to read new messages.
Using Telegram for Sales and Customer Service
Telegram has appeared on work smartphones and computers of employees of hundreds of companies, as it allows you to implement a simple and free procedure for accepting leads from sites through feedback forms. To do this, you do not need to switch to a paid corporate tariff, as in WhatsApp, you can accept leads in Telegram in regular closed channels, and with the help of sound notifications, the ability to respond to messages and put various emoji, send links and call directly from the messenger, the process of processing leads becomes simple, the same as if specialized software was used for this.
Telegram’s relative data security also helps companies minimize the risks of working with customer data.
For companies operating without CRM systems and small businesses, Telegram with its flexible chatbot customization options has become a great working tool.
Example: Tinkoff Bank actively uses Telegram bots to serve its customers. Bots provide services such as obtaining a statement of account balance. The bank also provides information about current promotions and offers through bots.
Features of content in Telegram
Consider the specifics of australia telegram data when creating content. Use short and engaging titles, focus on visual content and the use of stickers.
- Text messages are a common format on Telegram marketing in 2024. These can be articles, analytical reviews, stories, tips, and notes. By the way, people read longreads here too!
- Visual content, including photographs, illustrations and memes, is also popular.
- Short videos and animations can be effective in grabbing attention.
- Circles in Telegram are the equivalent of stories in the “forbidden” network. Be sure to include them in your content strategy!
- Telegram allows you to send and receive voice messages, which is a very interesting format for the audience, especially if you involve opinion leaders in creating content.
- Documents and files. You can publish documents, PDF, presentations and other files. Design price lists and offers beautifully and in an accessible form.
- Interactive Content: Polls, polls, quizzes, and contests help engage with your audience. Don’t neglect these formats to keep your audience engaged on a regular basis and more frequently notified of your new content.
- Stickers and Emojis: Telegram is a well-known platform for creating and using stickers and emojis. It is common to use them here.
Telegram Promotion Strategies
Strong content
Original content, frequency of publications, constant interaction with the audience, a bright and distinctive description and name of the channel, the use of hashtags to help the target audience find your content – all this relates to content strategy and serves as a correct strategy for systematic and effective promotion of the channel.
An example where channel promotion happens thanks to content: The New York Times uses Telegram to deliver news and analytics to its audience. Subscribers can receive notifications about the latest events and articles, as well as read in-depth analytical materials. This allows the brand to expand its readership base and retain the audience’s attention.
Partnership with other channels
Collaborate with relevant channels or influencers to grow your audience. Exchange audiences on a regular basis by posting pieces of your content or channel reviews on similar platforms.
Advertising in Telegram marketing in 2024
Use the advertising opportunities inside the Telegram platform to promote your channel or bot. You can choose the audience and budget for advertising campaigns. Now advertising has become more accessible and easier, which we wrote about in a separate article .
Partnership with advertising platforms
Work with Telegram advertising partners like AdGram to promote your content. Advertising we are not here to fail exchanges are a fairly convenient format for working, but are available mainly for those targeting foreign audiences.
Bots
To attract attention to your brand, you can solve a pressing problem for your audience by creating a bot. For example, an advertising agency that places outdoor advertising can create a calculator bot that calculates the cost of banners depending on the area and type of placement. And a flower shop can make a bot that will make it easier to assemble bouquets of scattered flowers, taking into account the client’s preferences in clothing styles or flowers. Bots can make it easier to perform routine procedures, such as downloading photos from social networks or videos. Almost any company can develop a useful bot that will attract the attention of target Telegram users .
Promotion through social networks
Promoting a Telegram channel in already promoted brand representations in other social networks is a working and popular strategy. First, you fill Telegram with a primary audience that is already familiar with the brand, and then the attracted subscribers spread it further by word of mouth.
Contextual advertising
You can use paid channels for contextual advertising to attract the target audience. However, there are some restrictions. For example, VKontakte contextual blocks theoretically do not prohibit posting announcements on Telegram, but in practice such advertisements may not pass moderation.
Sponsored publications
Pay to have your content posted on popular Telegram channels or bots. This tactic can yield good results if you choose a popular and active channel or bot that is aimed at your target audience.
It is important to remember that a successful malaysia data promotion strategy often combines both free and paid methods. Regularity and quality of content, as well as performance analysis, play an important role in achieving your business goals on this platform.