Xa kufikwa ekuphumeleleni kwindawo yentengiso yedijithali yanamhlanje, ubalo-manani olunamandla luqhubela phambili inqaku: “I-93% yawo onke amava e-intanethi aqala nge-injini yokukhangela.” (Umthombo: Ijenali yeNjini yoPhando). Lo mfanekiso ukhwankqisayo ugxininisa indima ebalulekileyo leNtengiso yeDijithali eyimpumelelo edlalwa zii-injini zokukhangela, i-SEO, kunye nesicwangciso esilungeleleneyo sokuthengisa ekukhokeleni abathengi kwishishini lakho.
Ngobume bedijithali obuhlala bukhula, ubukho be-intanethi abusanelanga. Iinkampani kufuneka zityale imali kwizicwangciso ezibanzi ezigubungela yonke into ukusuka kwi-injini yokukhangela (i-SEO) kunye nokuthengiswa komxholo kumajelo asekuhlaleni kunye neentengiso ezihlawulwayo. Ezi zinto zidityanisiwe zinceda ukukhulisa ukubonakala kohlobo, ukutsala abakhokelayo abafanelekileyo, kwaye ekugqibeleni baqhube uguqulo. Kwimeko yanamhlanje yokhuphiswano, amashishini asebenzisa izixhobo ezifanelekileyo zedijithali kunye nobuchule akanakuphila kuphela kodwa aphumelele. Masiphonononge izinto ezibalulekileyo ekufuneka ishishini ngalinye lizidibanise kwisicwangciso sentengiso yedijithali ukuze sihlale siphambi komdlalo.
Ukuchonga Abaphulaphuli Ojolise kubo
Enye yezona zinto zibalulekileyo kwimpumelelo yaso nasiphi na isicwangciso sentengiso yedijithali kukuqonda abaphulaphuli ojolise kubo. Uphando lubonisa ukuba i-72% yabathengi bazibandakanya kuphela ngemiyalezo eyenzelwe wena (Umthombo: SmarterHQ). Xa usazi ukuba uthetha nabani-into abayixabisileyo, iintlungu zabo, kunye neempawu zabo ze-demographic-ungayilungisa imiyalezo yakho kunye namaphulo okuhambelana nabo kwinqanaba elinzulu. Ukwenza umntu kube yinto ephambili ekubandakanyeni abathengi, okwenza ukuba kubaluleke kakhulu kumashishini ukuba azi ngokwenyani abaphulaphuli bawo.
Ukuqonda malunga nabaphulaphuli bakho yeyona nto iqhubayo emva kwemizamo yokuthengisa ekujoliswe kuyo, ekhokelela ekubandakanyekeni okuphezulu, amazinga okuguqulwa, kunye nokunyaniseka kwabathengi. Ngaphandle kokuqonda okucacileyo kwabaphulaphuli bakho, iinzame zakho zokuthengisa zisemngciphekweni wokuba ziqheleke kakhulu, ezinokuthi zinciphise ukusebenza kunye nokuchitha izibonelelo zokuthengisa.
Ingcebiso enokuSetyenzwa:
Sebenzisa izixhobo ezinje ngeGoogle Analytics , Facebook Audience Insights , okanye uphando lwabathengi ukuqokelela idatha malunga nokubalwa kwabantu, izinto ozikhethayo, kunye nokuziphatha. Yahlula abaphulaphuli bakho kumaqela aphambili ngokusekwe kwizinto abanomdla kuzo, iipateni zokuthenga, okanye ukusebenzisana nebrand yakho. Olu lwahlulo luvumela imiyalezo yokuthengisa eyenzelwe umntu ngakumbi, ukwandisa ukufaneleka kunye nokunyusa ukuzibandakanya.
Ukulungiselela iiNjini zoPhando (SEO)
Ukukhangela kwezinto eziphilayo kuqhuba i-53% yazo zonke iitrafikhi zewebhusayithi (i-BrightEdge), iyenza enye yezona zinto zibaluleke kakhulu kwintengiso yedijithali. I-SEO litikiti lakho lokuqinisekisa ihlaziywe ngo-2024 idatha yenombolo yefowuni ephathwayo ukuba iwebhusayithi yakho ayifumaneki kuphela kodwa ifunyanwa ngabantu abafanelekileyo. I-SEO esebenzayo idinga ukudibanisa uphando lwegama elingundoqo , kwiphepha le-SEO , kunye ne -SEO yobugcisa . Ezi zinto zisebenza kwi-tandem ukuqinisekisa ukuba iwebhusayithi yakho ikwinqanaba eliphezulu kwiinjini zokukhangela kwaye itsala abatyeleli bendalo.
Ixesha lokutshala imali kuphando lwegama elingundoqo liqinisekisa ukuba umxholo wakho uhambelana noko kujoliswe ngabaphulaphuli bakho. Kwiphepha le-SEO libandakanya ukulungiswa komxholo, ii-headers, kunye ne-meta tags, ngelixa i -SEO yobugcisa igxile ekuphuculeni isantya sewebhusayithi, i-mobile-friendly, kunye nokuqinisekisa isalathisi esifanelekileyo.
Ingcebiso eSebenzayo: Izixhobo ezifana ne -SEMrush kunye ne-Ahrefs zinokukunceda ukuchonga amagama abalulekileyo kunye nokuhlalutya okhuphisana nabo. Ngokubandakanya olu lwazi, unokucokisa isicwangciso sakho sokukhulisa amanqanaba okukhangela kwaye ubambe ngakumbi i-traffic yendalo.
Ukuthengiswa koMxholo:
Ukudala umxholo oneXabiso kunye noBalulekileyo
Nge -61% yabathengi abathengayo ngokusekelwe kwisithuba seblogi (i-Demand Metric), kucacile ukuba umxholo oxabisekileyo, owenziwe kakuhle yinxalenye ebalulekileyo yesicwangciso esiphumelelayo sokuthengisa idijithali. Ukuthengiswa komxholo kunceda amashishini ukuba angazibandakanyi nje kuphela nabaphulaphuli kodwa bakhe igunya lophawu . Nokuba zizithuba zebhlog, iividiyo, indlela yokuphuhlisa isiphakamiso esinamandla kunye neyodwa yokuthengisa + imizekelo okanye i-infographics, ukuvelisa umxholo okumgangatho ophezulu unika uphawu lwakho ithuba lokufundisa, lokwazisa, kunye nokusombulula iingxaki zabaphulaphuli bakho.
Ukwandisa impembelelo, qinisekisa ukuba umxholo wakho ufanelekile, uhambelana neemfuno zabaphulaphuli bakho, kwaye uthetha kwiintlungu zabo. Le ndlela inceda ukukhuthaza uxhulumaniso olomeleleyo, ukwandisa ukubandakanyeka kunye nokuqhuba ukuguqulwa.
Ingcebiso enokuSetyenzwa: Yenza ikhalenda yesiqulatho ukugcina ukungaguquguquki kupapasho kwaye uqinisekise ukuba leNtengiso yeDijithali eyimpumelelo umxholo wakho ulungelelaniswe ngobuchule nezinto ezikhethwa ngabaphulaphuli kunye neenjongo zoshishino. Le ndlela ecwangcisiweyo igcina ukuthengiswa komxholo wakho kuhleliwe kwaye kuqhutywe iziphumo.
ISicwangciso seeNdaba zeNtlalo sokuBandakanya kunye noKwazisa
Ngama -54% eebhrawuza zentlalo ezisebenzisa imidiya yoluntu ukuphanda iimveliso (i-GlobalWebIndex), kucacile ukuba iiplatifomu zentlalo azikho nje iingxoxo-zisisixhobo esibalulekileyo sokwakha uphawu, ukubandakanya, idatha yase-usa kunye nesizukulwana esikhokelayo. Nokuba ikwi-LinkedIn, i-Twitter, okanye i-Instagram, ubukho bobuchule bemithombo yeendaba zentlalo bunokonyusa ukubonakala kunye nokwakha ubudlelwane obuluqilima babathengi. Ayikosasazo nje kuphela; imalunga nokunxibelelana kunye nokuzibandakanya nabaphulaphuli bakho ngeendlela ezinentsingiselo.
Ukudala umxholo obandakanyekayo, ukuphendula imibuzo yabathengi, kunye nokuba yinxalenye yeencoko ezifanelekileyo kwishishini lakho kunceda ukwandisa ulwazi lophawu kunye nokuthembela. Imithombo yeendaba zentlalo lijelo eliphambili lokuqalisa ukubandakanyeka, ukuqhuba i-traffic, kunye nokwakha isiseko sabathengi abathembekileyo.
Ingcebiso enokuSetyenzwa: Sebenzisa izixhobo zokuhlalutya kwimidiya yoluntu ukujonga iimetrics zothethathethwano ezifana nezinto ezithandwayo, izabelo, kunye nezimvo. Ukuphucula izithuba zakho ngokusekelwe kwindlela yokuziphatha komsebenzisi kuqinisekisa izinga eliphezulu lokusebenzisana kwaye kunceda ukulungisa isicwangciso sakho sokufikelela okuphezulu kunye nokufaneleka.
IiNtengiso eziHlawulweyo kunye namaPhulo ePPC
Intengiso ehlawulweyo ibalulekile ekwandiseni ukubonakala kohlobo kunye nokuqhuba itrafikhi ekujoliswe kuyo kwiwebhusayithi yakho. Iiplatform ezinjengeeNtengiso zikaGoogle kunye nentengiso yemidiya yoluntu ivumela amashishini ukuba avele ngqo phambi kwabathengi abafuna iimveliso ezifanelekileyo kunye neenkonzo. Enyanisweni, i-65% yazo zonke izinqakrazo ezenziwe ngabasebenzisi abanenjongo leNtengiso yeDijithali eyimpumelelo yokuthenga ukuya kwiintengiso ezihlawulwayo (i-WordStream). Oku kubonisa indlela ekubaluleke ngayo ukutyalomali kwi-PPC eyakhiwe kakuhle (Pay-Per-Click) isicwangciso sokuguqulwa okuphezulu.
Iphulo lePPC elicwangciswe kakuhle alikhuphi nje ukubonakala kodwa livelisa izikhokelo ngokukhawuleza kuneendlela eziphilayo, leNtengiso yeDijithali eyimpumelelo ngakumbi kwiimarike ezikhuphisanayo. Ngokujolisa amagama athile angundoqo, amanani abantu, kunye nokuziphatha komsebenzisi, amashishini anokufikelela kubaphulaphuli abafanelekileyo ngokufanelekileyo.
Ingcebiso eSebenzayo: Sebenzisa uvavanyo lwe-A/B ukuzama iikopi ezahlukeneyo zentengiso, imifanekiso, kunye nokufowunela kwisenzo. Le ndlela ikuvumela ukuba unyuse izinga loguqulo ngokuchonga ezona ndibaniselwano zisebenzayo zezinto ezihambelana nabaphulaphuli bakho. Ukucoca rhoqo amaphulo akho kuqinisekisa i-ROI engcono kunye nesizukulwana esikhokelayo.
I-imeyile yokuthengisa ukugcinwa kunye nokuzibandakanya
I-imeyile yokuthengisa ihlala enye yezona zicwangciso zentengiso zedijithali ezingabizi kakhulu, kunye nembuyekezo ephakathi kwe-$ 42 nganye kwi-$ 1 echithwe ( i-DMA ). Sisixhobo esinamandla sokukhulisa iinkokeli kunye nokugcina ubudlelwane babathengi bexesha elide. Ngokuzisa rhoqo umxholo ofanelekileyo kunye nokuzibandakanya ngokuthe ngqo kwi-inbox yababhalisi, amashishini anokugcina uphawu lwawo luphezulu engqondweni kwaye akhuthaze ukunyaniseka.
Olu hlobo lonxibelelwano oluthe ngqo luvumela uthethathethwano lobuqu, nokuba kungezindululo zemveliso, izibonelelo ezikhethekileyo, okanye uhlaziyo olulolwakho. Umkhankaso we-imeyile owenziwe kakuhle unceda ukuhambisa amathemba ngakumbi ezantsi kwifenitshala yokuthengisa kwaye ikhuthaze ukuthengwa okuphindaphindiweyo kubathengi abakhoyo.
Ingcebiso eSebenzayo: Yahlula uluhlu lwakho lwe-imeyile ngokusekelwe kwindlela yokuziphatha kunye nezinto ozikhethayo. Oku kukuvumela ukuba uthumele ii-imeyile ezijoliswe kuwe, ezenzelwe wena ezinxibelelana nabaphulaphuli bakho, ezikhokelela kumazinga aphezulu avulelekileyo, uthethathethwano, kunye noguqulo. Ukwenza okuthandwa nguwe kunokuphucula kakhulu ukusebenza kwe-imeyile, njengoko abathengi banokubandakanyeka ngakumbi kumxholo othetha ngokuthe ngqo kwiimfuno zabo kunye nomdla wabo.
UPhuculo lweNdlela yoGuqulo (CRO)
I-Conversion Rate Optimization (CRO) imalunga nokucokisa iwebhusayithi yakho ukuze ujike i-traffic ibe yikhokelo ebonakalayo okanye ukuthengisa. Ayisiyonto nje yokufumana iindwendwe kwindawo yakho kodwa kukuqinisekisa ukuba bathatha inyathelo elifunekayo bakuba befikile. Iiwebhusayithi ezityala imali kwiinzame ze-CRO zihlala zibona ukwanda kwe-223% kumazinga okuguqulwa ( WordStream ). Olu phuculo lukhulu lunokubalelwa kutshintsho olufihlakeleyo kodwa olunempembelelo kumava omsebenzisi (i-UX), njengokwenza lula ukukhangela, ukuphucula amaxesha okulayisha, okanye ukulungisa amaqhosha okufowunela ukuwenza ukuwenza abenomtsalane ngakumbi.
Ukwandisa i-CRO, qala ngokuhlalutya ukuziphatha komsebenzisi. Izixhobo ezifana neemephu zobushushu zingabonisa apho abasebenzisi bacofa khona okanye balishiya iphepha, ngelixa uvavanyo lwe-A/B lunokunceda ukuchonga ukuba loluphi uguqulelo lwephepha lokumisa olusebenza ngcono. Ukuphucula iinkcukacha ezincinci-ezifana noyilo, uyilo, kunye nomyalezo-kunokuphucula kakhulu ukuguqulwa.
Ingcebiso enokuSetyenziswa:
Sebenzisa iimephu zobushushu kunye neeplatifti zovavanyo ze-A/B ezifana ne-Crazy Egg ukulandelela ukusebenzisana komsebenzisi kunye nokuvavanya ukwahluka kwamaphepha ahlukeneyo. Chonga iindawo zokungqubana apho iindwendwe zishiya khona, kwaye wenze utshintsho oluphindaphindiweyo ukuphucula amava omsebenzisi kwaye ubakhokele ngokungenamthungo ekuguqukeni.