The question from the audience is whether this does not have to do with our inner urge for information in general. Dietvorst answers that the addiction frame fits better with ‘social’. According to him, the urge to search for social information is much greater.
The rat that stimulat its own reward center until it di
To emphasize the power of the happy button, Dietvorst repeats at the beginning of his presentation the research (James Olds et al.) uae phone number library about rats that could activate their own nucleus accumbens ( the intracanial self-stimulating rat, implanting a thin wire-electrode in the rat’s brain ) by pressing a button. This was so addictive for the rats that they kept doing this like maniacs until they dropp dead.social mia addictive
In another experiment, rats were separat from their food by an electric fence. 95 percent of the rats were too scar to jump over the fence and subsequently starv to death. What would happen if they were train to press the happy button? As soon as the electrode was activat, every rat (100%) jump over the fence within a second to press the button again (they skipp the food). That’s how addictive the reward center is. It begs the question: what if we could activate our own rewards center ? search engine optimization united states america social mia addictive
Our sensitivity to short-term rewards
A question comes from the audience, referring to the famous marshmallow test : ‘As you get older, the initial data import process went smoothlydoesn’t the effect on that happy button diminish? Doesn’t a three-year-old react differently to the candy experiment than a 14-year-old?’ According to Dietvorst, the effect remains just as strong, but you build up a rational intervention. ‘If you first receive 10,000 likes, you are very happy. If it happens more often, you react differently.’ Ah, the link to social has been made again. It’s all about ‘balance in your brain’.