Marketing Footprint: A Challenge for Everyone
The question of our impact on the planet is becoming increasingly important. And while it is easy to imagine the pollution caused by our travels or our waste. Therefore, it is not so easy to quantify the CO2 emissions emitted by our digital habits. Yet digital technology was responsible for 3.6% of global CO2 emissions in 2023 and could reach 6.7% in 2040, according to ADEME. (1) and Arcep (2) . By way of comparison, this represents double the air traffic bulk sms master generated by aviation. In light of these figures. Therefore, every one of our actions can be questioned and the energy consumption of digital marketing is no exception.
So when it comes to planning a marketing campaign questions arise: “Does my campaign pollute?
SMS”What are the energy costs of the emails and WhatsApp messages I send?
“What media should we use to reduce our carbon footprint?
SMS Many people have looked at these questions and the answers are sms & black friday tips and examples to increase sales unanimous: of all the existing means of communication, it is the one that produces the least CO2 !
Why do digital exchanges emit CO2?
Digital pollution comes mainly from the use of the Internet data flow. Exchanges of information stored on servers in data centers, which are then consulted by smartphones, PCs or tablets. At each stage of this process, energy is consumed, CO2 is emitted and the balance is worsened.
SMSCon , there are fewer intermediaries and less data . It uses the frequencies and network of traditional telephony, so the path is more direct between the sender and the recipient. The usage is therefore reduced almost to the energy needed to power the devices. Another environmental advantage is that the short message is received on a loan data mobile phone rather than a computer, which has an impact on the resources needed to power the device and the energy cost of the operation.
SMS, email, instant messaging, calls, video conferences, flyers… a comparison of CO2 emissions by media
Most of these calculations on the carbon footprint of mobile notifications are due to Mike Berners-Lee, a researcher at Lancaster University and author of the book “How bad are bananas? The carbon footprint of everything” (he is also the brother of one of the inventors of the Web, Tim Berners-Lee).