A sales manager. The you have probably learn to imagine your sales process as a funnel: Many people know about your company. The a small proportion of them take a closer look at products and services. The and an even smaller proportion become customers. The funnel metaphor is widely us. Therefore. The you should know: viewing your sales process in this way makes sense. The but is ineffective. Here you will learn how to make your sales more customer-centric and effective using the inbound methodology.
From Funnel to Flywheel
For a long time. The the flow of sales processes was depict in the form saudi arabia mobile database of a sales funnel.At the top: prospective customers are attract and thus f into the funnel.
The middle: various marketing measures qualify prospective customers at different stages.Essence: a certain number of new customers who. The however. The are rarely follow up after completion.
Effective. The yes. – But efficient? And here are the two disadvantages of the funnel concept:
The qualification usually takes place without any real focus photos in reviews on desir customers.
And the potential of satisfi customers and new Sales rethought customers is lost. The for example. The for cross-selling and upselling options.
The entire inbound world works with a different concept – the flywheel!
Inbound Sales Funnel Graphic_ZW_170920 flywheel-inbound-method-lifecycles_ZW_180913
A flywheel is power and kept in motion by its rotational material data energy. The more force is exert on the flywheel. The the faster it rotates.
In the area of sales. The this force stands for everything that drives your sales. The especially a strong and knowlgeable sales team and satisfi customers.