To calculate the cost price, you need to estimate:
- direct costs of production or purchasing raw materials and packaging from the supplier;
- remuneration of employees per unit of goods;
- indirect costs: rent of premises and equipment, utilities;
- advertising and promotion costs;
- financial costs of servicing a loan or credit.
At the initial stage, you plan to cook chocolate yourself. You need to calculate the cost of products to create one bar: cocoa, milk, sugar and other ingredients.
You may need to rent a space where you will produce france phone number list it: divide the rent by the number of tiles you plan to sell per month. If you need a refrigerator, estimate its service life and recalculate the price per month, and then again per tile. And so on with all expenses.
Example of a production plan
So, the cost price of one tile is 15 rubles. You cannot lower prices below this figure, otherwise you risk losses.
6. Promotion plan
The goal of promotion is to successfully introduce a product to the market and capture your share of consumers.
The promotion plan answers the questions: qasem al-karaimeh el
- What offer should you make to the buyer?It includes not only the price of the product itself, but also additional services such as free shipping, discounts and special offers.
- What sales channels to use? These can be not only direct contacts with customers, but also partner channels.
- How to stimulate sales? You can introduce bonus programs, discounts for regular customers, customer cards.
- What advertising support to material data choose? You can use direct advertising, participate in partner events, prepare articles for popular online resources, become a sponsor of competitions in social networks, and so on.
Let’s say you decide to set the price for a ready-made chocolate bar at 150 rubles, and for one made according to your personal design at 200 rubles. When you buy two bars, the third one will be free. In the future, to stimulate sales, you can offer customers a bonus card.
Since you sell online, the main advertising support will be concentrated on the Internet. But it is also planned that your company will participate in master classes, promotions and barter partnerships.