NFT (non-fungible token) is a non-fungible token. The prototypes of modern NFTs appeared almost a decade ago along with blockchain […]

Digitization of real physical goods or even company shares using NFT is one of the potential trends in marketing. Due

`A survey is a marketing research method. The essence of its implementation is as follows: a company representative asks questions

Information about the lifetime value of customers should become the basis for managing the company’s marketing. The indicator will help

When organizing a contest, it is important to bring it into line with a number of criteria that will make

At first glance, contests do not provide any direct benefits to businesses. However, holding contests for online stores has many

There are several ways to calculate the CAC metric value. The first is simpler, but the second is more informative

LTV (from Lifetime Value) is the amount of profit that an individual customer will bring in over the entire period

CAC (Customer Acquisition Cost) is the amount of a company’s expenses to attract one client. It makes sense to calculate