The automotive industry is full of segments . Knowing the needs, expectations, and purchasing decision process of the user is the key to reaching the public with personalized and appropriate messages . So, don’t skimp on resources when it comes to researching your potential customers!
Of course, it is also important that you have a good database to accurate mobile phone number listv which you can direct your emails. There are many resources that will help you build one , but you also probably have an excellent sales team that can request emails from those who come to your offices . Take advantage of this great advantage!
Plan your Email Marketing strategy
You already have a healthy Subscriber List, so it’s time to take advantage of this data! Do you have customers who have already purchased a brand new car and you want to offer them the service on the corresponding date? With Doppler you can schedule automated Campaigns to be sent when the established criteria are met.
Do you have a Contact List that hasn’t made a purchase yet ? Let them know about the special benefits you have for them! Send this segment the financing plans you offer, discounts they can access, or suggest a test drive on your latest model!
If you are part of this industry, you know better than anyone that the process of buying a car is a medium-term one. Therefore, it is important that throughout this time (and even before and after) you have an important presence in the mind of your potential client .
Use monthly newsletters to communicate your dealership’s latest developments over the past month. This will help your audience always remember your brand and choose it when they want to make a purchase.
Doppler also has a wide range of
Reports so you can analyze your shipments and optimize subsequent Campaigns.
Find out who opened your emails and who didn’t, find o if the income is over 2 million ut who decided to share your email on social media, analyze who clicked on your Call to Action, and other factors that will help you draw the best conclusions .
Your time has come: Let’s sell!
You already know all the advantages that Email Marketing offers for the automotive industry and you have many of the keys that will help you create an effective strategy. And there’s more!
You can test two versions of your Campaign and evaluate which Subjects and content usa data are most effective for your Database. It also allows you to use free templates, combine Email Marketing with other tools that will boost your results, and many more options !