Just in time for Google’s 15th birthday, the hummingbird algorithm took flight. The biggest Google algorithm update since 2001 is coming on broad wings and is taking conversation-based B2B content marketing to new heights. The latest update fundamentally changes the rules of the SEO game. Previous methods, success criteria and schemes must be reconsidered accordingly.
Google released its “little bird” from the nest on September 27, 2013. Google wants to use the Hummingbird algorithm to improve georgia phone number list global search results. In the future, organic search results will no longer be mere results, but will provide answers to questions. Just like asking a colleague, “Where is the best place to order measuring devices?”
What the little glider algorithm can do
Hummingbird, like its predecessors how to promote services for working with the self-employed on Panda and Penguin, was given a metaphorical animal name. This stands for the depth of the language into which the algorithm delves – just as the hummingbird dives deep into the flower with its long SEO in B2B beak to get to the nectar. It also describes a type of interaction that is based on the essence of natural language.
In contrast to its Google Zoo colleagues
Hummingbird is no longer penalty-based. This means that the hummingbird algorithm no longer penalizes pages, but instead rewards high-quality content with a good ranking. “Content is king” is thus finally sealed.
The bird was probably hatched by some
cognitive linguists. The new Google kuwait data algorithm no longer just takes individual keywords into account. The ranking is based on paradigmatic and syntagmatic relationships. Word environment and hypertextuality – links to pages relevant to the topic – are the keywords that should be remembered.
The importance of Hummingbird for B2B content marketing and B2B SEO
With the Google hummingbird, B2B marketers can no SEO in B2B longer sit in the ready-made nest of SEO ranking factors such as keyword density. Filling websites and specialist texts with keywords is no longer enough for a good ranking. The relevance and cohesion of the website texts provide linguistic elements that – just like when building a nest – need to be linked sensibly. B2B content marketing and B2B SEO are facing a major challenge here, but one that also opens up opportunities.