Alan Vaynor
Alan Vaynor
Digital Project Manager at Ditt. Passionate about Digital Marketing, l updated 2024 mobile phone number data oyal to teamwork and follower of new industry trends.
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Inbound Marketing
It is important that, in addition to gaining new customers, you know how to retain the ones you already have so that they continue buying from you. By following these strategies, you will win the love of your prospects forever!
Converting leads into clients
A is one of the main objectives of any Inbound Marketing strategy and is always a reason to celebrate. But the quality of the actions implemented determines whether the conversion leads to a lifelong love or a simple summer romance .
What is the secret that makes the difference? Constant optimization of actions. Fine tuning and permanent adjustment are the key to repeating the dreamed conversion over and over again.
If you think about it, they are the same factors that sustain every strong and stable couple: knowing, listening, surprising, improving day by day and keeping the flame alive.
Amazing, isn’t it? The relationship you have with your Subscribers has several things in common with marriage.
Let’s look at ways to nurture this bond and strengthen it from the very beginning:
Winning Strategy #1: A Warm Welcome
Having a lead agree to join your database is a big step, but it doesn’t guarantee you’ll win them over. That’s why the first contact through Email Marketing is crucial.
Try to make the most of the data you have been able to collect through the different measurement tools, about their profile, tastes and needs.
Establishing initial contact with your new Lead through an offer or discount on your products or services is considered too direct an approach that could abruptly cool their interest.
A subtle approach, on the other hand, would be to discover what searches they have been performing on your website to detect what problem they need to solve or what need they need to cover.
The best thing to do is to make a first contact that offers interesting content according to their interests , such as a tutorial, useful information or tips. By providing valuable material you have a high chance of gaining their attention and getting them interes snbd host ted in a second date that will be the beginning of a stable and long-lasting relationship.
You can opt for creating Webinars or Seminars that your Lead ca workshop: opportunities and challenges of productive al for managers and leaders n attend live. This is a good option to reinforce your position as an authority on the topic they are interested in! In addition, it is a surefire way to gain their trust.